Over time, header bidding has gone from being something that is a sexy new trick used by a few publishers to a sophisticated, mainstream technology. Today's header bidding solutions work across varied ad formats giving publishers more...
Read more
If you’re like me you are completely vexed on how to figure out the impact of Covid-19 on the business, sponsorship, and marketing landscape. Let alone the more troubling issue of its impact on humankind.
...
Read more
The bio-rhythm of global sponsorship marketing is tethered to the greatest international stage of them all - The Olympic Games. And Tokyo 2020 will not only be the first Olympic Games of this decade; they will also be the most commercially...
Read more
As consumer relationships with brands reach a crossroad, influencer marketing is fast becoming a kind of panacea of opportunities for brands - but I believe it’s about to go through some of its biggest changes in 2018, as it has the ability...
Read more
For over 20 years the affiliate industry has quietly evolved and grown into an essential component of the modern marketer’s digital arsenal. Following the launch of The Awin Report, co-author and Content Analyst at Awin Robert Davinson...
Read more
The new season. A time for optimism for the football fan. A time to dream. Cup runs, title races and romantic notions of glory all lie in wait – will it finally be ‘our year’?
...
Read more
At the time of writing, Rory McIlroy looks set to sign a sponsorship deal with Nike worth a reported $250m. Even by Nike’s standards that is a lot of money, but they are obviously confident that McIlroy’s endorsement of the brand over the ten...
Read more
