Over time, header bidding has gone from being something that is a sexy new trick used by a few publishers to a sophisticated, mainstream technology. Today's header bidding solutions work across varied ad formats giving publishers more...
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If you’re like me you are completely vexed on how to figure out the impact of Covid-19 on the business, sponsorship, and marketing landscape. Let alone the more troubling issue of its impact on humankind.
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The bio-rhythm of global sponsorship marketing is tethered to the greatest international stage of them all - The Olympic Games. And Tokyo 2020 will not only be the first Olympic Games of this decade; they will also be the most commercially...
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As consumer relationships with brands reach a crossroad, influencer marketing is fast becoming a kind of panacea of opportunities for brands - but I believe it’s about to go through some of its biggest changes in 2018, as it has the ability...
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For over 20 years the affiliate industry has quietly evolved and grown into an essential component of the modern marketer’s digital arsenal. Following the launch of The Awin Report, co-author and Content Analyst at Awin Robert Davinson...
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The new season. A time for optimism for the football fan. A time to dream. Cup runs, title races and romantic notions of glory all lie in wait – will it finally be ‘our year’?
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At the time of writing, Rory McIlroy looks set to sign a sponsorship deal with Nike worth a reported $250m. Even by Nike’s standards that is a lot of money, but they are obviously confident that McIlroy’s endorsement of the brand over the ten...
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