Knowledge Bank - Digital

Digital

From 10 blue links to voice search: how Google has evolved and SEO followed

Ad Feature

Like so many Silicon Valley success stories, Google was founded in a dorm room in the 1990s. Back then, its search algorithm was called BackRub, but that’s not the only thing that has changed since then. Here’s a look at how Google... Read more

- 26/06/2018

Digital

Unskippable. Unblockable. Unstoppable.

Ad Feature

Branded Entertainment Network (BEN)

Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration. ... Read more

Ricky Ray Butler - 25/06/2018

Advertising

The future of publishing: What can publishers do to thrive in a world of fake news, privacy concerns and the Facebook and Google duopoly?

Ad Feature

AppNexus

Digital content consumption rates show no sign of slowing and yet publishers are faced with more challenges than ever, particularly when it comes to generating revenue. ... Read more

Julia Nightingale - 20/06/2018

Advertising

Independent agencies: Challenges & opportunities

Ad Feature

The Exchange Lab

Independent agencies: Challenges & opportunities ... Read more

- 15/06/2018

Creative

The Rise of Purpose, Empathy and Brands that Matter

Ad Feature

IAB

IAB Engage is over for another year. This was our 14th annual event, our seventh at the Barbican and my second as CMO. However, this year there was something that felt a bit different. ... Read more

- 15/06/2018

Digital

The Contextual Marketing Comeback

Ad Feature

GumGum

Julia Nightingale - 14/06/2018

Advertising

What makes Singapore an e-commerce hub

Ad Feature

Bankbazaar International

Recent years have seen a boom in the e-commerce in Singapore. With a population of almost 5.8 million people, Singapore is one of the wealthiest countries in the world, with a low unemployment rate and high population density. With a stable... Read more

- 12/06/2018

Digital

An industry guide to creativity in digital video

Ad Feature

IAB

When people in our industry think of video, many immediately think about a 30 second TV ad, and who can blame them? It’s worked so well for so long. ... Read more

- 11/06/2018

Creative

Back to the future: IAB explores predictions from the past to discover future success

Ad Feature

IAB

A view from Jon Mew, CEO, IAB UK. ... Read more

- 29/05/2018

Advertising

The Guide to Building Your Marketing Technology Stack

How can marketers build their technology stack?

Ad Feature

Oracle Marketing Cloud

Marketers are under pressure to keep up with innovative technologies but picking the right ones can be trickier than it seems. So, what questions should marketers be asking their marketing technology solutions provider? ... Read more

- 18/04/2018

Advertising

Mobile World Congress: Key takeaways

Ad Feature

Verve

It was yet another tech-filled few days in ever-so-slightly snowy Barcelona. As the beast from the east sent our homeland into to operational lock down, the event soldiered on, bringing together some of the most innovative technologies throughout... Read more

- 06/03/2018

Advertising

The Publishing Industry Is Finally Adopting EPMV (or Session Revenue) and It’s About Time

Ad Feature

Ezoic

The face of digital publishing is in constant change. There’s never been a time where publishers have had a more difficult array of parties to please. They’re finding themselves in a balancing act that requires them to consider the... Read more

- 13/02/2018

Advertising

Belvita’s “Next Stop: Good Mornings”, the most emotional ad of 2017 in System1’s tests

The world’s most emotional ads… revealed

Ad Feature

System1 Group

Since 2013, System1’s FeelMore50 list has named and ranked each year’s most emotional ads from around the world. Emotion is always in demand for advertisers – the more people feel, the more people buy, and in a world of intense... Read more

- 18/01/2018

Creative

Fundamental Attribution Flaws In Programmatic Display

Ad Feature

Republic of Media

Having famously complained: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half”, it would be interesting to see what John Wanamaker made of the banner landscape in 2017. ... Read more

- 16/01/2018

Digital

The evolution of programmatic in 2018

Ad Feature

Paperplanes

2017 will be remembered by most as a year in which the programmatic industry faced unprecedented levels of scrutiny. Ad Fraud was called out as a key issue which in turn generated greater demands for visibility and transparency across all... Read more

- 04/01/2018

Digital

Strong emotional connections create lasting results in advertising

Ad Feature

Immersion

At the heart of all great advertising, regardless of the channel or platform, is relevance, emotions, and compelling creative execution. Audiences need to be engaged in a meaningful way for ads to be truly effective. ... Read more

- 04/01/2018

Creative

How the EU's latest data privacy laws impact the UK's online universe: Tips to prepare your website for GDPR

Ad Feature

Siteimprove

Businesses in the UK — whether B2B or B2C—are racing against the clock to get ready for the General Data Protection Regulation (GDPR), coming into force on May 25, 2018. Even though the UK has opted to leave the EU after GDPR was... Read more

- 03/01/2018

Advertising

GDPR brings context back to the table for brands

Ad Feature

Grapeshot

We’ve seen just about every conceivable angle covered on the EU’s General Data Protection Regulation (GDPR), ahead of its enforcement date of May 2018. But, while much of the coverage has been some general approaches to getting ... Read more

- 18/12/2017

Advertising

Facebook advertising during holiday rush hour – finding the best route

Ad Feature

Smartly.io

Like a shopping center in the midst of the holiday season, the digital ad landscape is equally as bustling, competitive, and noisy. The holidays are a make-it-or-break-it time for many brands, and it’s difficult for marketers (especially... Read more

- 14/12/2017

Digital