As consumer relationships with brands reach a crossroad, influencer marketing is fast becoming a kind of panacea of opportunities for brands - but I believe it’s about to go through some of its biggest changes in 2018, as it has the ability...
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The word ‘smartphone’ is now so widely used that it’s easy to forget how much the ‘smart’ element enables. For digital advertisers, the technology’s capacity to learn from users’ location behaviour...
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By knowing the fundamental requirements for audience verification, you will know what questions to ask when deciding which vendors to work with.
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In an increasingly complex media world, the way content is consumed continues to proliferate, with consumers now completely device and channel agnostic. Content has become king.
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As Marc Andreessen famously observed, “Software is eating the world.” Prescient words as nearly every industry from finance to travel have been rapidly disrupted, and generally improved, by the integration of software-powered...
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As an industry, we can sometimes be guilty of focusing too much on the monetary cost of ad fraud on campaign budgets. But consumers are victims too - and if we lose their trust, then the effect could be catastrophic.
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Creating strong brand experiences can become time consuming when having to consider multiple devices and cross referencing between several teams. Businesses can lose a lot of time trying to create the same asset for different channels.
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For as long as there's been programmatic advertising, the second-price auction has been a crucial component of the efficient marketplace we've all been working to build.
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Mobile, voice search, augmented reality, and the blending of in-store and online experiences have changed the face of digital marketing dramatically. And this shift necessitates an entirely new role inside your organization.
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Your bounce rate is going down, average session duration and page views per visit are going up. That means user experience is improving on your web property, right?
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Although real-time bidding (RTB) has been one of the most transformative developments in digital advertising in the past decade, some marketers remain unconvinced of the technology’s potential to unlock better performance for advertisers....
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Apps such as ABN AMRO’s open repayment platform Tikkie are on the rise across Europe, and they’re setting a new precedent for centralising money management. But what does this mean for traditional finance organisations and their...
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The groundbreaking Native OpenRTB 2.3 spec was passed by the IAB in March 2015, and Sharethrough (the largest Global Native Exchange) announced its first integration with AppNexus in September of that year. At that stage, the mere fact that native...
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UK and European businesses use online marketplaces as launch pads to access the US market. Find out what the other marketplaces worth considering are, apart from Amazon.
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Over the past few years, the surging popularity of Digital Audio has grown to become a mainstay of the media landscape. Spotify has over 100 million users, Chance The Rapper dedicated his Grammy to SoundCloud, and even Neil Young is getting in on...
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