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Knowledge Bank - Digital

Digital

KPIs that matter

Mobile performance marketing KPIs guide: WeQ

Over the last decade, the rise and rise of mobile marketing has been unmistakable. So how can companies develop KPIs for mobile to deliver the best business results, help drive user acquisition and engagement at a global scale, and set clear goals... Read more

- 11/09/2018
Digital
Audience validation in the digital age

Audience validation in the digital age

Introduction ... Read more

- 10/09/2018
Advertising
Facebook on how the world of video is changing

Video is changing: Facebook on why there can be no more half measures

The world of video is changing. Not just what we watch, but how. Just as people turned from radio to television, they have now shifted to mobile in what is essentially a behavioural revolution. But that’s not news. The ‘year of mobile... Read more

Julia Nightingale - 04/09/2018
Digital
Looking into the future of digital

DMEXCO speakers’ opinions on tomorrow’s digital marketing happening today

Digital transformation is not new to the community of over 40,000 professionals from the world of digital media, marketing, innovation and commerce who will be heading to DMEXCO 18, Cologne, September 12 & 13. And yet innovation remains... Read more

- 04/09/2018
Digital
Account based marketing and the human touch

The Drum and Gyro launch survey on the state of account-based-marketing in B2B

Account Based Marketing (ABM)—targeting specific accounts with tailored strategies—is nothing new. But in the world of B2B marketing there seems to be a newfound appetite for more ‘humanised’ marketing. That said, there is... Read more

- 30/08/2018
Advertising
How much has TV advertising changed?

Pay-TV advertising is changing, but how much?

As one of the pioneers in processing and distributing actionable linear TV viewership data, it’s incredibly exciting for TiVo to see the sea change in linear TV advertising finally occurring. ... Read more

Ben Maughan - 28/08/2018
Advertising
Different tools, same craft

Different Tools, Same Craft

Things have changed considerably since we first started Tinderflint. Back in 2010 many of today’s content channels were in their infancy and we would often find ourselves having to convince clients that there was value in producing video... Read more

- 22/08/2018
Creative
Artificial Intelligence

Why every AI company should have an ethics policy - and here’s ours

AI companies have a social responsibility to consumers to be open about what exactly they are doing with this technology - and how. Phrasee is proud to be one of the first companies in the world working in AI for marketing to do so. We’re... Read more

Bernadette Fallon - 20/08/2018
Digital
Effective Creativity

The Key to Effective Creativity

If creativity was all it took to win in the world of business, we’d probably all report in to toddlers. They’re naturally, abundantly creative in a way that adults simply can’t match. ... Read more

- 16/08/2018
Advertising
GumGum x The Drum roundtable breakfast in NYC

The Contextual Comeback

It may seem a bit odd that, in 2018, many years after contextual marketing was the tool du jour for digital marketers, here we are discussing it again. Call it a renaissance, a rebirth, or a reinvigoration of the field: contextual is making a... Read more

Elliott Haworth - 08/08/2018
Advertising
GumGum x The Drum roundtable breakfast in London

Adding value to your customer lives: Contextual Advertising

GDPR.  Ad-Blockers.  Fake News. It's been a difficult year so far for advertisers, with targeting methods and measurement coming under scrutiny like never before.  The response to GDPR was one of panic across the board, with... Read more

Julia Nightingale - 08/08/2018
Advertising
Dan French, Senior Vice President (left) & James Clifford, Senior Vice President (right)

'It adds a whole new dimension for us and our clients,' Clifford French and Endeavor Global Marketing on acquisition deal

Endeavor Global Marketing, the cultural marketing agency within Endeavor, today announced the acquisition of UK-based sport and entertainment communications agency Clifford French, further bolstering Endeavor Global Marketing’s earned media... Read more

- 18/07/2018
Advertising
Here are a few additional stats that tell the integration story.

Brand Integration by the Numbers

The numbers don’t lie. Scripted, unscripted and influencer content  continues to see substantial upticks. According to PQ Media, global branded entertainment revenues grew 8% in 2017 to $106bn, and at twice the rate of  overall... Read more

- 09/07/2018
Advertising
The first anniversary of the FreeWheel Council for Premium Video Europe

The new living room: evolving models and the advertiser opportunity

On the one-year anniversary of the launch of the FreeWheel Council for Premium Video Europe, delegates at this year’s Cannes Lions enjoyed a series of dynamic conversations and panels on the emergence of the ‘new living room’. ... Read more

- 05/07/2018
Advertising
Brand integration: A compelling arrow in the marketer's quiver

Brand integration: A compelling arrow in the marketer's quiver

As adverts fight to occupy territory in the viewer's headspace, more and more consumers are turning to self-defense, to protect themselves against what they see as an encroachment of their downtime. ... Read more

Imogen Watson - 29/06/2018
Advertising
Voice Search

Is voice really the future of search?

The prediction by Comscore that 50% of searches will be made through voice by 2020 has been widely reported. ... Read more

- 28/06/2018
Digital
Brainlabs

The future of paid search advertising

Paid search won’t last forever. And even though it’s the backbone of my own business, I can honestly say I’m glad. That’s because, as with any tech-driven industry, it means something even better will have replaced it. So... Read more

- 27/06/2018
Digital
The future of voice

What the future of voice really means for your brand

Many brands are now jostling to dip their toes in the water with voice assistants. But before they go much further, brand owners must build a view of how voice will evolve and the implications for marketing. ... Read more

- 27/06/2018
Digital
Voice Search

Four steps to prepare your SEO strategy for voice search

SEO has always been a changing landscape. While the fundamentals of performing well in search remain the same, how we go about each of them changes dramatically on a regular basis. Voice search doesn’t change people’s need to search,... Read more

- 27/06/2018
Digital
Major Awards

The Majors: celebrating the best in creative, digital and tech

The Majors, in conjunction with The Drum, is back. Our judges have been selected to represent a mix of top brands and agencies that will witness and select the hottest work out there this year.  ... Read more

- 26/06/2018
Creative

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