Optimising the customer experience is the single most exciting opportunity in today’s marketplace and while marketers are struggling to deliver – they aren’t the problem: ‘empty software’ is.
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The unrelenting storms of change buffeting the retail world continue to impact our industry with brick and mortar chains downsizing or shutting down altogether. E-commerce platforms continue to secure bigger shares of consumer spending, thanks in...
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With half of all marketing budgets expected to be allocated to online channels by 2020, we have more data at our fingertips to power decision-making than ever before. CMOs have had to re-invent themselves and become technologists, and there is...
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For many years, Multi-touch Attribution (MTA) has been held up as a magic bullet that will solve many challenges for marketers and show them the true worth of their efforts and be able to optimise in real time. But the truth is MTA on its own has...
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Given that you’re reading this article on your phone or laptop, you’d be forgiven for thinking that the world is very firmly dominated by digital media. An article about the decline of digital and the resurgence of traditional...
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First came the 'pivot to video' where businesses, media companies, and even social media platforms converted their once text-based content into engaging, captivating videos in hopes of intriguing a wider audience, keeping them on page...
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Meet Caitlin Ryan, EMEA Regional Creative Director at Facebook and Instagram. We sat down with Caitlin to hear her thoughts around what’s exciting for her in the digital industry right now, what inspires her on a daily basis and what she...
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Traditionally, marketers tend to think about channels. But as digital blurs lines between ‘the product’ and ‘the marketing’, marketers need to think harder about ecosystems - and particularly innovations like AI and voice...
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We’ve long heard about leading companies being data-driven. Many businesses nowadays have deep marketing data stacks with tens, if not hundreds, of tools generating real-time customer data down to the most minute, niche indicators of intent....
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Nobody has quite yet cracked the code of the video experience yet, but there are key strategies to help unlock it and engage with audiences that are wading through a deluge of digital distractions.
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The dramatic rise in online viewing for kids creates many opportunities for advertisers, but there are risks too. As it has become harder for advertisers to reach children at scale and in safe and compliant environments, brands need to be aware of...
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Video is no longer a nice to have, it is a must have. While we know video is a great way to reach a variety of audiences, do companies really know how to use video to reach the younger generations and leave a lasting impact? That’s up for...
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Whether you are a marketer or a publisher, you aim to attract your most relevant audience’s attention to your product. Fast. This requires an accurate understanding - from a pool of marketing data - of how people behave, what interests them...
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Search is changing. It’s becoming crucial to the success of the whole business, and it’s evolving beyond just rankings, positions and traffic.
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There are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to match up these disparate data points into a coherent marketing strategy is quite the challenge. With so many...
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Thousands of years ago, the philosopher Heraclitus wrote, “The only thing that is constant is change.” It’s a statement that remains just as true today as it was back then.
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No matter how much the processes that power digital advertising have changed, two key drivers have remained the same: maximising reach and ROI.
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At one time, lead generation was the top priority for marketers with a focus on quarterly targets and passing leads over to sales. But the remit of today’s marketing leader has evolved significantly and there is much more emphasis on...
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Today workplace professionals spend up to 50% of their waking hours at work. In recent years technology has brought significant behavioural shift into the workplace, and it has now become much more than ‘just’ a place to work –...
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This year has been relentless when it comes to the evolution of video: YouTube safety scandals, new products from Instagram and Amazon, Snapchat’s yo-yo-ing fortunes, Facebook’s dominance… and then there was Magic Leap.
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