Regardless of your business vertical – retail, FMCG, automotive, financial services or media – one of your primary objectives is building mutually valuable relationships with real people.
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Stein IAS’ purpose is to continually advance the theory and practice of B2B marketing to help make our clients the most important in their markets. We must be doing something right as we’ve just received the 2019 Drum Agency Business...
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The rising number of people leaving London, together with the increasingly cosmopolitan mindset outside the city, is creating a new demographic that will be an important group for brands to connect with in 2020 and beyond.
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Twenty years ago, Joseph Pine and James Gilmore published the book ‘The Experience Economy’. While World Expos, product demonstrations, theatrical and sponsorship activations have been used for over a century, the definition around the...
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It’s that time of year again — a moment to reflect and refresh. As global editor for Think with Google, I’ve been privileged to work with editors and contributors across 21 different markets this year. While each Think with...
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For many brands, 2020 planning is now in full swing. Getting future strategies and focus areas right requires a clear understanding of where the market is heading and what’s becoming important. Right now, there are five central issues that...
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The last year has been transformational but advertising is at a crossroads. We are sitting on learnings and insights powerful enough to fundamentally change our industry, yet without the tools and knowledge to use them, everything might yet come...
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The social media landscape is going through a lot of changes. As users’ focus switches from celebrities to close friends, social media platforms are redefining themselves as places for meaningful interaction and social activism. Yet...
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More businesses will shift to a customer-led growth mindset in 2020. By placing customers at the core of their marketing strategies, brands can transform them into ambassadors who trust and recommend their business to others – organically...
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At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t...
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Video advertising has continued to be a key driver of digital ad spend this year, with display video up 27% year on year in the first six months of 2019. The growth of mobile advertising and the advent of superfast streaming thanks to 5G means the...
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Up and to the right. That’s the goal of virtually every metric we track as marketers. We want our numbers to go up and to the right. It’s where success lives, where big sales numbers live. We want more website traffic, more conversions...
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Following the release of the Ofcom Media Nations U.K. 2019 report earlier this year, we’re seeing that consumer habits are changing – and the appetite for online video is growing.
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The power of data has simultaneously been both an incredible help and hindrance for the marketing industry. The proliferation of data across the board has empowered us to understand our customers far better, and report campaign results back in...
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Until recently, contextual solutions for advertising served two basic purposes: blocking dangerous or inappropriate content for brand safety reasons and identifying potentially relevant inventory for ads based on keywords or other context signals....
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B2B Marketing goes into overdrive in the run up to the holidays, but mainly because the festive season gets in the way of next year’s campaigns. B2B marketers will recognize the rush to get ready for next year and the pause when everybody...
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An Insight Strategy Group lab experiment has revealed that over two thirds of people in the UK who watch YouTube said they watch videos related to their passions1– and where there's passion, comes attention, and attention leads to action...
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You are probably familiar with CMS (content management systems), you may have even been through a couple of different CMS implementations in your organization. Likely, you will have gone through a first-generation one in the early or mid-2000s...
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Celebrated organisational consultant Marie Kondo asks, “Does this spark joy?” when considering which items to keep, and which to throw away when tidying up her home. Interestingly, if I were to distil down much of the activity of...
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For many people, AI has sinister connotations. For them it conjures up a future where robots rule the world and humans are slaves to the algorithm. And they’re right to be wary. But like it or not, it’s here to stay. For the marketing...
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