Coronavirus has slowed down the pace of the world but it has accelerated the growth of our social media habits to the point some of us rely on it completely for human interaction. Talent have taken the lead by becoming live broadcasters,...
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Audio isn’t the blunt megaphone it was when broadcast radio was the only option for advertisers. Digital audio commands just under 37 million listeners in the UK and music streaming apps such as Spotify offer addressable...
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At Daniel Marks, we’re committed to driving Diversity and Inclusion. And to support employers looking to build a stronger, more varied workforce, we met and surveyed 120 participants as part of our ground-breaking initiative “The Panel...
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Hardly a week goes by without a headline casting doubt over the future of digital advertising. Whether it’s Google’s announcement about phasing out third-party cookies in Chrome, the ICO’s decision to step up regulatory activity...
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The first banner ad was posted online in 1994, marking the beginning of the digital advertising industry. In those early years, advertising online was an unpolished and somewhat awkward experience for the user, but marketers quickly realized the...
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In the love-it, hate-it or just-don’t-get-it movie Inception, Eames (Tom Hardy) relates a simply complex insight to Dom Cobb (Leonard DiCaprio) that nary a viewer will have realized is the paradoxical challenge of account planning in B2B...
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It's unlikely to have escaped your attention that Google is doing everything it can to kill the cookie, which has been the foundation on which much of the personalisation ad tech has been built. However, the cookie was never intended to be...
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The business world is gearing up for an artificial intelligence (AI) revolution, as the budding technology is expected to grow into a $118.5bn industry by 2025.
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Brands are having to face up to the fact that consumer trust has been broken. But all is not lost. Over the last five years, we’ve seen the likes of Amazon reform customer expectations in terms of logistics, inventory and service, but more...
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Marketers are constantly on the lookout for the next big thing, both when it comes to user demands and the future of the marketing industry. At the moment, many of these conversations focus on automation and AI. While they’ve become the...
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Regardless of your business vertical – retail, FMCG, automotive, financial services or media – one of your primary objectives is building mutually valuable relationships with real people.
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Stein IAS’ purpose is to continually advance the theory and practice of B2B marketing to help make our clients the most important in their markets. We must be doing something right as we’ve just received the 2019 Drum Agency Business...
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The rising number of people leaving London, together with the increasingly cosmopolitan mindset outside the city, is creating a new demographic that will be an important group for brands to connect with in 2020 and beyond.
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Twenty years ago, Joseph Pine and James Gilmore published the book ‘The Experience Economy’. While World Expos, product demonstrations, theatrical and sponsorship activations have been used for over a century, the definition around the...
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It’s that time of year again — a moment to reflect and refresh. As global editor for Think with Google, I’ve been privileged to work with editors and contributors across 21 different markets this year. While each Think with...
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For many brands, 2020 planning is now in full swing. Getting future strategies and focus areas right requires a clear understanding of where the market is heading and what’s becoming important. Right now, there are five central issues that...
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The last year has been transformational but advertising is at a crossroads. We are sitting on learnings and insights powerful enough to fundamentally change our industry, yet without the tools and knowledge to use them, everything might yet come...
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The social media landscape is going through a lot of changes. As users’ focus switches from celebrities to close friends, social media platforms are redefining themselves as places for meaningful interaction and social activism. Yet...
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