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Knowledge Bank - Creative

The developments in contextual intelligence that are presenting leap-ahead opportunities for marketers today

The five changes shaping the future of contextual advertising

Until recently, contextual solutions for advertising served two basic purposes: blocking dangerous or inappropriate content for brand safety reasons and identifying potentially relevant inventory for ads based on keywords or other context signals.... Read more

Derek Wise - 21/11/2019
Advertising
Trends to help advertisers make the most of the holiday season

Three ways to help ‘gifters’ and ‘giftees’ during the Christmas season on YouTube

In recent years, shopping habits have transformed on YouTube year-round but especially in the holiday season – and data suggests that this effect will grow stronger still. We explore how ‘gifters’ and ‘giftees’ are... Read more

Erica Probst - 11/11/2019
Advertising
Attend Branded Content Day to discuss this topic and many more

Artificial intelligence: the fall of the Mad Men and the rise of the machines

For many people, AI has sinister connotations. For them it conjures up a future where robots rule the world and humans are slaves to the algorithm. And they’re right to be wary. But like it or not, it’s here to stay. For the marketing... Read more

Graham Hayday - 08/11/2019
Advertising
A look at how new age publishers are starting to evolve

How LadBible, Buzzfeed and other 'new age' publishers are combining data and content to thrive

This month, Teads launched the Campaign for Real Media, celebrating the power of premium media to unite and inspire. Each week we look at a different area of publisher content – how magazines represent culture, how national news is the voice... Read more

Amy China Wire - 01/11/2019
Advertising
Sorting the tech from the tat with Martech Alliance's help

Sorting the tech from the tat: 4Ps of marketing technology

Equipping your organisation with the technology to do business at a high level shouldn’t have you waking up in a cold sweat at night. Certainly, there is no shortage of solutions out there. Talking about martech alone, at... Read more

Rachael Smith - 07/10/2019
Advertising
Understanding why content works

Semantic content analysis will disrupt marketing – for the better

We know that exceptional content is what makes a brand. We also know that analysing our data to very specifically target audiences is crucial for great ROI. But we rarely put the two together and use the data available to actually analyse what... Read more

Jergan Callebaut - 01/10/2019
Advertising
As the industry’s perspective on advertising creative changes, we need to approach it in a whole new way

We should change the way we think about creative

Only a few years ago, you could clearly distinguish between banners for brand awareness and those for sales conversion. Due to different key performance indicators (KPIs), performance marketing and brand departments co-existed with minimal... Read more

Pauline Lemaire - 21/08/2019
Advertising
RTL AdConnect in Cannes 2019

Cannes Lions x RTL AdConnect: Bose and CBS Interactive reveal all about innovation on day two of Cannes

Cannes Lions, Day 2: an exciting second day on RTL AdConnect's beach was dedicated to innovation in all its forms. ... Read more

- 18/06/2019
Advertising
RTL AdConnect at Cannes Lions 2019

TikTok, Mattel and Coca-Cola head list of brands speaking at Cannes Lions x RTL AdConnect events

TikTok on brand ambassadors, Mattel on the longevity of Barbie and Coca-Cola on storytelling are just three of the events RTL AdConnect has programmed as part of its Cannes Lions Festival activities. ... Read more

- 17/06/2019
Advertising
Culture of creativity leading to future growth

Brewing a culture of creativity to lead future growth

One thing’s for sure. People’s expectations for brands have changed, but our playbook for marketing had not. ... Read more

- 14/06/2019
Creative
Cannes Lions returns in June

Brewing a culture of creativity to lead future growth

One thing’s for sure. People’s expectations for brands has changed, but our playbook for marketing had not. ... Read more

Jodi Harris - 03/06/2019
Advertising
Cannes Lions returns in June

Brewing a culture of creativity to lead future growth

One thing’s for sure. People’s expectations for brands has changed, but our playbook for marketing had not. ... Read more

Jodi Harris - 03/06/2019
Advertising
The adaptable 21st century marketer

21st century marketing must place social responsibility ahead of shareholder value

Are consumers today more demanding than before? Not really. It’s more about the focus of their expectations than the level of it. The focus is shifting from the physical product to everything around it - the way it is marketed, it is... Read more

- 15/05/2019
Career
Start measuring attentive reach with Adelaide

Cutting through the noise around brand media planning

When a big company wants to grow mindshare, it supplies brand creative to its media partner, along with instructions for targeting. The task is to place the ads for maximal effect. This was a straightforward task when only a handful of networks... Read more

Adam Heimlich - 14/05/2019
Advertising
The future of social media marketing

The future of social media marketing

Social media started out with Myspace and Bebo (oh the nostalgia) before graduating to platforms such as Twitter and Facebook. Here we are now in 2019, ‘hashtagging’ and ‘storying’ like it’s nobody’s business. ... Read more

Alex Packham - 14/05/2019
Advertising
Let's get lyrical: how you can optimise your Facebook creative

Bing Bang Bong - the Mechanical Music of facebook Creative Optimisation

“If you want to make a ton of money you can help clients figure out their social creative. The agencies don’t want to touch it” Some choice words at my leaving drinks in 2016 after five and a bit years working for a big blue chip... Read more

- 05/04/2019
Advertising
Why UK agencies should look abroad

Small agencies should look to international markets in their business development plan

Agencies! Your competitors are no longer your neighbours in the league tables. In fact, your competitors are no longer limited to agencies in the UK. ... Read more

Alex Sibille - 03/04/2019
Advertising
Enric Pedro on how to balance tech and human capital

“It’s no longer about having the right data”: Lab Cave shares some insights on how to balance technology and human capital

If someone talks about the many ways that martech - the technology used in marketing - has been helping marketing teams, the list seems to be almost endless. New tools are launched every day to deliver very specific data and measure all types of... Read more

Enric Pedro - 08/03/2019
Creative
Top 3 video advertising predictions to watch in 2019

Top 3 video advertising predictions to watch in 2019

2018 was a strong year for video advertising. As major brands and media owners invested increasing amounts of budget in the format, competition between the duopoly and media companies for ad spend heightened.  ... Read more

Christian Dankl - 31/01/2019
Creative
CTV should be part of every multi-screen campaign

Connected TV belongs at the heart of cross-device strategy

Connected TV (CTV) is booming. In the UK alone, CTV growth is predicted to reach £220m by 2020, while the rest of the world has seen an astonishing increase of nearly 100 million new CTV sets every year. ... Read more

Anna Forbes - 30/01/2019
Creative

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