Today workplace professionals spend up to 50% of their waking hours at work. In recent years technology has brought significant behavioural shift into the workplace, and it has now become much more than ‘just’ a place to work –...
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Tom Cruise is dead – or so I read as I scrolled my Twitter feed last week only to discover that I, along with his millions of fans, had been duped by yet another celebrity death hoax. Rumours of Cruise’s death spread like wildfire with...
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Things have changed considerably since we first started Tinderflint. Back in 2010 many of today’s content channels were in their infancy and we would often find ourselves having to convince clients that there was value in producing video...
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If creativity was all it took to win in the world of business, we’d probably all report in to toddlers. They’re naturally, abundantly creative in a way that adults simply can’t match.
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Ubisoft’s Far Cry 5 game was a highly- anticipated new title from the game-maker. From pre-launch to release day and beyond, the game’s success hinged on driving awareness and engagement at key pulse ...
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General Motors (GM) has long led the brand integration space with a steady presence across the entertainment landscape. The venerable automaker’s 30+ year partnership with BEN has helped develop pre-eminence in the...
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Proximo occupies a significant space in beverage brands. From legendary products like Cuervo and Bushmills, to new classics like Hangar 1 and Kraken, their portfolio is not only impressive, but tailor-made for entertainment.
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GDPR. Ad-Blockers. Fake News. It's been a difficult year so far for advertisers, with targeting methods and measurement coming under scrutiny like never before. The response to GDPR was one of panic across the board, with...
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Every brand marketer has heard how influencers can change the game. But what is the current state of affairs with influencer marketing? What began as an interesting addition is now a vital part of the marketing mix, continually evolving to...
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Success in brand integration demands a greater level of sophistication — and expectation. Whether in entertainment or the influencer space, the days of simply plopping in a product are long gone. In its place is an ecosystem that...
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The numbers don’t lie. Scripted, unscripted and influencer content continues to see substantial upticks. According to PQ Media, global branded entertainment revenues grew 8% in 2017 to $106bn, and at twice the rate of overall...
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It is difficult to come away from the Cannes Lions International Festival of Creativity and not feel inspired. The festival has been bringing together the world’s best creative communications professionals each summer since 1954, and every...
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As adverts fight to occupy territory in the viewer's headspace, more and more consumers are turning to self-defense, to protect themselves against what they see as an encroachment of their downtime.
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The Majors, in conjunction with The Drum, is back. Our judges have been selected to represent a mix of top brands and agencies that will witness and select the hottest work out there this year.
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Cannes is all about the experience. If you invite your partners and clients to a yacht party, they’ll have a great time, they’ll feel looked after and leave tipsy and happy. Invite them to an intimate lunch in a nice restaurant, they...
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Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.
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Mel Edwards, CEO EMEA at Wunderman sat down with Zaid Al-Qassab, BT chief brand and marketing officer, following the launch of Wunderman's Future Ready study, to talk about how marketers are supporting and dealing with change.
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