If someone talks about the many ways that martech - the technology used in marketing - has been helping marketing teams, the list seems to be almost endless. New tools are launched every day to deliver very specific data and measure all types of...
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2018 was a strong year for video advertising. As major brands and media owners invested increasing amounts of budget in the format, competition between the duopoly and media companies for ad spend heightened.
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Connected TV (CTV) is booming. In the UK alone, CTV growth is predicted to reach £220m by 2020, while the rest of the world has seen an astonishing increase of nearly 100 million new CTV sets every year.
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2018 will go down as the year in which advertisers spent a huge amount of time and energy debating whether they should in-house or outsource different elements of their marketing supply chain. And while the debate has often been led by digital...
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Influencer marketing used to be an ad hoc marketing experiment. However, over the last few years, the industry has become more sophisticated, in part based on the demands of the more educated influencer marketing customer. Most brands already...
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Throughout 2018, it seemed the pressure on retail marketers reached boiling point. With a string of retailers closing their doors for good, many have been left wondering how it’s possible to survive in such a tough environment. Does this...
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Talent and diversity are the two biggest challenges facing the advertising industry. While there has been some progress, our industry has been somewhat slow when it comes to accelerating these changes. In an attempt to tackle some of these issues,...
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With half of all marketing budgets expected to be allocated to online channels by 2020, we have more data at our fingertips to power decision-making than ever before. CMOs have had to re-invent themselves and become technologists, and there is...
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Last week, YouTube provided a show of sparkle at its presentation for advertisers and agencies, YouTube On Stage. The event was impressive and inspiring; altogether a brilliant showcase that brought to life the multitude of opportunities the...
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David Marrinan-Hayes CEO at Ve Global (“Ve”) discusses why demographic data must be complemented by contextual data to achieve personalisation at scale for an audience of one.
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Thousands of years ago, the philosopher Heraclitus wrote, “The only thing that is constant is change.” It’s a statement that remains just as true today as it was back then.
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Today workplace professionals spend up to 50% of their waking hours at work. In recent years technology has brought significant behavioural shift into the workplace, and it has now become much more than ‘just’ a place to work –...
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Tom Cruise is dead – or so I read as I scrolled my Twitter feed last week only to discover that I, along with his millions of fans, had been duped by yet another celebrity death hoax. Rumours of Cruise’s death spread like wildfire with...
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Things have changed considerably since we first started Tinderflint. Back in 2010 many of today’s content channels were in their infancy and we would often find ourselves having to convince clients that there was value in producing video...
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If creativity was all it took to win in the world of business, we’d probably all report in to toddlers. They’re naturally, abundantly creative in a way that adults simply can’t match.
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Ubisoft’s Far Cry 5 game was a highly- anticipated new title from the game-maker. From pre-launch to release day and beyond, the game’s success hinged on driving awareness and engagement at key pulse ...
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General Motors (GM) has long led the brand integration space with a steady presence across the entertainment landscape. The venerable automaker’s 30+ year partnership with BEN has helped develop pre-eminence in the...
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Proximo occupies a significant space in beverage brands. From legendary products like Cuervo and Bushmills, to new classics like Hangar 1 and Kraken, their portfolio is not only impressive, but tailor-made for entertainment.
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GDPR. Ad-Blockers. Fake News. It's been a difficult year so far for advertisers, with targeting methods and measurement coming under scrutiny like never before. The response to GDPR was one of panic across the board, with...
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