Prior to the impact of Covid-19, the Creative Industries were growing more than five times faster than the economy, contributing £306 million every day. Despite the economic uncertainty, it is anticipated that the sector will continue to...
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In the second episode of PHD and eatbigfish’s podcast series, Overthrow II: Challenger Strategies for a New Era (a spin-off of their 2019 publication, Overthrow II), host and founder of eatbigfish Adam Morgan speaks with Kerry Chilvers,...
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The impact Covid-19 has had is undeniable. The past few months have represented a level of universal change in society that no one could have predicted or has experienced previously.
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Adam Morgan, founder of eatbigfish, and Malcolm Devoy, chief strategy officer at PHD Worldwide, join forces once again to introduce the podcast spin-off of their publication ‘Overthrow II – 10 strategies from the new wave of...
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Fiksu, a renowned cross-environment programmatic platform, recently announced the launch of BidMind, a self-serve platform for marketing on connected TV (CTV).
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During tough economic times marketers face many challenges: reduced budgets, fewer resources, a struggle to get customers to convert, and an uncertain outlook that makes planning particularly hard.
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When Bell Laboratories designed the Audrey system to recognise the numbers one to 10 when spoken by one (and only one) voice in 1952, it was a big deal — one that no doubt resulted in an unknown number of champagne corks hitting the ceiling....
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Gaming is ubiquitous. Last year, there were more than 2.5 billion gamers worldwide, increasing to 2.7 billion this year. People across all ages and demographics are engaging with games, including your target audience.
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Coronavirus has slowed down the pace of the world but it has accelerated the growth of our social media habits to the point some of us rely on it completely for human interaction. Talent have taken the lead by becoming live broadcasters,...
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Audio isn’t the blunt megaphone it was when broadcast radio was the only option for advertisers. Digital audio commands just under 37 million listeners in the UK and music streaming apps such as Spotify offer addressable...
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At Daniel Marks, we’re committed to driving Diversity and Inclusion. And to support employers looking to build a stronger, more varied workforce, we met and surveyed 120 participants as part of our ground-breaking initiative “The Panel...
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Hardly a week goes by without a headline casting doubt over the future of digital advertising. Whether it’s Google’s announcement about phasing out third-party cookies in Chrome, the ICO’s decision to step up regulatory activity...
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The first banner ad was posted online in 1994, marking the beginning of the digital advertising industry. In those early years, advertising online was an unpolished and somewhat awkward experience for the user, but marketers quickly realized the...
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In the love-it, hate-it or just-don’t-get-it movie Inception, Eames (Tom Hardy) relates a simply complex insight to Dom Cobb (Leonard DiCaprio) that nary a viewer will have realized is the paradoxical challenge of account planning in B2B...
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It's unlikely to have escaped your attention that Google is doing everything it can to kill the cookie, which has been the foundation on which much of the personalisation ad tech has been built. However, the cookie was never intended to be...
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The business world is gearing up for an artificial intelligence (AI) revolution, as the budding technology is expected to grow into a $118.5bn industry by 2025.
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Brands are having to face up to the fact that consumer trust has been broken. But all is not lost. Over the last five years, we’ve seen the likes of Amazon reform customer expectations in terms of logistics, inventory and service, but more...
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