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Knowledge Bank - Creative

With unease remaining about future lockdowns, people want to be able to shop through multiple channels

The TCC campaign portal: staying ahead of changing customer behaviours

The early days of the Covid-19 pandemic saw the need for large grocery retailers to react quickly to deal with new lockdown measures and increased pressure on the supply chain. And they managed this with admirable flexibility and success –... Read more

Matthew Betes - 26/10/2020
Advertising
The Digital Marketing Playbook is an interactive guide featuring 100 tactics to help digital marketers drive their strategies

Business transformation to maximise your online presence

The paradigm shift seen by marketers during 2020 will be the most challenging that many will experience in their lifetimes. And as shops reopen and workforces return to workplaces, it is all too easy to hope that we are heading back to normal life... Read more

Ricardas Montvila - 23/09/2020
Advertising
The number of global Esports Enthusiasts is enormous, already totaling 198 million

Esports: Your Brand’s Gateway to the Lucrative Games Market

We previously explored the unmissable opportunities of gaming. Now, we’re turning our eye to esports – one of the most efficient ways for brands to leverage gaming and strengthen their marketing muscle in games. ... Read more

Remer Rietkerk - 17/09/2020
Advertising
Loyal customers have a higher lifetime value than occasional customers, and they are more likely to make bigger purchases

How to elevate your VIP program to drive customer engagement and loyalty

If you are aiming to grow your business, returning customers are key – repeat business is a surefire way to drive revenue and build a sustainable business. One of the best ways to achieve it is through a customer loyalty or VIP program. ... Read more

- 15/09/2020
Creative
Episode three explores venture capitalists, investment in challenger brands and the common characteristics of a challenger

PHD and eatbigfish launch episode three of their six-part podcast series

In the third episode of PHD and eatbigfish’s podcast series Overthrow II: Challenger strategies for a new era – a spin-off of their 2019 publication Overthrow II – host and founder of eatbigfish Adam Morgan speaks with Ernesto... Read more

Jessica Ozdemir - 09/09/2020
Advertising
Partnerships are the new black in retail, and subscription retail is no exception.

7 steps subscription brands can take to reduce churn

The subscription e-commerce market continues to see rapid growth, with McKinsey's latest figures suggesting it now totals between $12bn and $15bn in the US alone. ... Read more

- 08/09/2020
Advertising
A recent MiQ survey in Singapore found that 75% of respondents prefer free or ad-supported content over ad-free content

Unleashing the potential of advanced TV

Advanced TV has been top of mind for marketers and brands as they try to understand how to leverage its potential. A 2019 Limelight report found that between 2017 and 2019, consumer viewing on smart TVs or connected devices increased by 26%. Stay... Read more

Tom Dover - 11/08/2020
Advertising
There has been an increase in demand for marketers and creatives with a more multi-disciplinary skill set

New survey shows the effect of coronavirus on digital, creative and tech salaries

Prior to the impact of Covid-19, the Creative Industries were growing more than five times faster than the economy, contributing £306 million every day. Despite the economic uncertainty, it is anticipated that the sector will continue to... Read more

George Greenaway-Poole - 29/07/2020
Advertising
How does a brand reclaim its challenger status?

PHD and eatbigfish launch episode two of their podcast series

In the second episode of PHD and eatbigfish’s podcast series, Overthrow II: Challenger Strategies for a New Era (a spin-off of their 2019 publication, Overthrow II), host and founder of eatbigfish Adam Morgan speaks with Kerry Chilvers, the... Read more

Jessica Ozdemir - 28/07/2020
Advertising
Why and how has the brand-agency partnership proved indispensable to marketers during COVID-19?

How agencies turned adversity into opportunity

The impact Covid-19 has had is undeniable. The past few months have represented a level of universal change in society that no one could have predicted or has experienced previously. ... Read more

Emmanuel Josserand - 27/07/2020
Advertising
PHD has launched the first podcast in their six episode series.

PHD and eatbigfish launch new podcast series Overthrow II: Challenger strategies for a new era

Adam Morgan, founder of eatbigfish, and Malcolm Devoy, chief strategy officer at PHD Worldwide, join forces once again to introduce the podcast spin-off of their publication ‘Overthrow II – 10 strategies from the new wave of... Read more

Jessica Ozdemir - 20/07/2020
Advertising
Fiksu talks about BidMind, their new self-serve platform for marketing on CTV

The connected TV future is now

Fiksu, a renowned cross-environment programmatic platform, recently announced the launch of BidMind, a self-serve platform for marketing on connected TV (CTV).  ... Read more

Oleg Fogel - 09/07/2020
Advertising
We need to start looking at brand in terms of its own place in the journey and how in itself it drives performance for key goals

All Weather Marketing Part 3: marketing brand to the CFO

During tough economic times marketers face many challenges: reduced budgets, fewer resources, a struggle to get customers to convert, and an uncertain outlook that makes planning particularly hard. ... Read more

Victoria Pattinson - 01/07/2020
Advertising
The evolution of search has set new standards for companies to show their trustworthiness – and their humanity.

Search could be every marketer's secret sauce

When Bell Laboratories designed the Audrey system to recognise the numbers one to 10 when spoken by one (and only one) voice in 1952, it was a big deal — one that no doubt resulted in an unknown number of champagne corks hitting the ceiling.... Read more

Lauryn Chamberlain - 30/06/2020
Advertising
There are millions of people broadcasting on social media but few do so well

B2B social media sucks

It’s time to address the elephant in the room. ... Read more

James Saward-Anderson and Maxwell Hannah - 23/06/2020
Advertising
The number of online consumers is growing quickest in emerging markets, and the group's disposable income is rising.

Why tapping into gaming should be top of mind for brands

Gaming is ubiquitous. Last year, there were more than 2.5 billion gamers worldwide, increasing to 2.7 billion this year. People across all ages and demographics are engaging with games, including your target audience. ... Read more

Remer Rietkerk - 09/06/2020
Creative
Brands are now part of a global conversation more than ever along with millions of fans

How Covid-19 has propelled brands into the era of ‘talent marketing’

Coronavirus has slowed down the pace of the world but it has accelerated the growth of our social media habits to the point some of us rely on it completely for human interaction. Talent have taken the lead by becoming live broadcasters,... Read more

William Soulier - 21/05/2020
Advertising
Data-driven personalisation allows advertisers to tailor audio ads to context in real time

Why personalised audio is the future

Audio isn’t the blunt megaphone it was when broadcast radio was the only option for advertisers. Digital audio commands just under 37 million listeners in the UK and music streaming apps such as Spotify offer addressable... Read more

Niki Stoker - 04/05/2020
Advertising
The economic uncertainties of a world in lockdown could provide the bold marketer with opportunities.

Advertising in a time of trouble

So, there you are, enjoying a picnic in a woodland glade when out of nowhere comes a bear. ... Read more

Patrick Collister - 20/03/2020
Advertising
At Daniel Marks, we’re committed to driving Diversity and Inclusion

What can we learn about the diversity and inclusion challenges facing our industry?

At Daniel Marks, we’re committed to driving Diversity and Inclusion. And to support employers looking to build a stronger, more varied workforce, we met and surveyed 120 participants as part of our ground-breaking initiative “The Panel... Read more

Gaby Dutton-Williams - 19/03/2020
Career

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