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Knowledge Bank - Public Relations

PR

Early data suggests that a lot of the burden of the pandemic has fallen on women and has negatively impacted their careers

We can’t blame a pandemic for regression in workplace gender equality

CX Spotlight is an official supporter of International Women's Day 2021. Here, the conference’s organiser, HubSpot, explains why post-pandemic growth must be approached in an inclusive way. ... Read more

Crevan O’Malley - 22/02/2021
Advertising
There has been an increase in demand for marketers and creatives with a more multi-disciplinary skill set

New survey shows the effect of coronavirus on digital, creative and tech salaries

Prior to the impact of Covid-19, the Creative Industries were growing more than five times faster than the economy, contributing £306 million every day. Despite the economic uncertainty, it is anticipated that the sector will continue to... Read more

George Greenaway-Poole - 29/07/2020
Advertising
The evolution of search has set new standards for companies to show their trustworthiness – and their humanity.

Search could be every marketer's secret sauce

When Bell Laboratories designed the Audrey system to recognise the numbers one to 10 when spoken by one (and only one) voice in 1952, it was a big deal — one that no doubt resulted in an unknown number of champagne corks hitting the ceiling.... Read more

Lauryn Chamberlain - 30/06/2020
Advertising
Dan French, Senior Vice President (left) & James Clifford, Senior Vice President (right)

'It adds a whole new dimension for us and our clients,' Clifford French and Endeavor Global Marketing on acquisition deal

Endeavor Global Marketing, the cultural marketing agency within Endeavor, today announced the acquisition of UK-based sport and entertainment communications agency Clifford French, further bolstering Endeavor Global Marketing’s earned media... Read more

- 18/07/2018
Advertising
Odisha

Smart City Bhubaneswar goes global with the Hockey World Cup 2018

Among the first planned cities of post-independence India, and the only Indian city to be ranked among the world’s best performing Smart Cities by British marketing agency Juniper Research, the ‘Temple City’ of Bhubaneswar is... Read more

- 17/05/2018
Marketing
Everything You Need to Know About the Proposed Consent Act and GDPR

Everything You Need to Know About the Proposed Consent Act and GDPR

In the wake of the Cambridge Analytica scandal and the public outcry that followed, it was only a matter of time before politicians in the US started looking for a better way to stop this exploitation of data from happening again. A new set of... Read more

- 01/05/2018
Public Relations
IoD Director of the Year Awards

IoD Director of the Year Awards

The Institute of Directors is delighted to announce that entries and nominations are open for the 2018 IoD Director of the Year Awards. ... Read more

- 19/02/2018
Public Relations
The lost art of listening is making a comeback

The lost art of listening is making a comeback

It’s excruciating to bang your head against the wall, scream to the rafters and not get a response. It’s not just the act of talking that helps though, otherwise Twitter would solve all our emotional problems. It’s the act of... Read more

- 03/01/2018
Career
How To Improve Agency Client Relationships

6 Powerful Ways to Improve Relationships with Your Clients

Client relationships can be one of the most stressful aspects of working in even the most established design agency. The subjective nature of creativity means relationships can become strained, complicated and above all, frustrating for both... Read more

- 27/06/2017
Career
You had me at hello: how to nail your next new business meeting

You had me at hello: how to nail your next new business meeting

New business meetings: where business people talk to other business people about how great they both are at business. At the end they exchange a powerful handshake and agree to do business together. ... Read more

- 20/03/2017
Career
4 ways the EU referendum influenced internet consumption

4 ways the EU referendum influenced internet consumption

The search for information and news around the UK’s historic referendum on EU membership had a dramatic impact on digital behaviour.  Key content categories such as Politics and Government saw significant changes to their audience... Read more

- 03/08/2016
Mobile
Authored by Michael Chock, VP, Media iQ North America

Why Trump might win this presidential election

As part of The Digital Trading Awards Program US we hear from, Michael Chock, VP, Media iQ North America who talks about the role of social media the US election. ... Read more

- 14/06/2016
Career
PR software developer launches new productivity app

PR software developer launches new productivity app

A new productivity app is set to shake up the PR industry when it launches later this month. ... Read more

- 08/06/2015
Public Relations
Customer the new CEO? Careful now

Customer the new CEO? Careful now

It’s fantastic to see companies finally delivering on the radical notion of putting customers first. ... Read more

- 13/05/2015
Marketing
From TripAdvisor to Glassdoor: Using reviews to tailor your online reputation

From TripAdvisor to Glassdoor: Using reviews to tailor your online reputation

TripAdvisor set a precedent within the hotel and travel market, and revolutionised the power of customer reviews. 95 per cent of us would recommend TripAdvisor ... Read more

- 14/11/2014
Digital
The joy of CX and UX: In bed together

The joy of CX and UX: Why both should be in bed together for brands

As customers become more savvy online they are influencing our approach more than ever. ... Read more

- 14/11/2014
Marketing
10 social media crisis challenges and how to deal with them

10 social media crisis challenges and how to deal with them

The first time most brands get to learn the best (and worst) ways to manage a reputation issue that’s breaking over social media is when it happens for real. All the scenario planning, teamstructures and crisis management... Read more

- 13/11/2014
Public Relations
It’s A Wonderful City

It’s A Wonderful City

At Christmas some things are certain. Children will wake at 5am, gifts will be exchanged, and a poll will announce that Frank Capra’s 1946 classic It’s a Wonderful Life is the nation’s favourite Christmas film of all time. The reason this movie,... Read more

- 22/11/2012
Advertising
Celebrity endorsements – <br />avoiding the pitfalls

Celebrity endorsements –
avoiding the pitfalls

At the time of writing, Rory McIlroy looks set to sign a sponsorship deal with Nike worth a reported $250m.  Even by Nike’s standards that is a lot of money, but they are obviously confident that McIlroy’s endorsement of the brand over the ten... Read more

- 08/11/2012
Advertising
How to incentivise and <br />retain key talent

How to incentivise and
retain key talent

For any creative business its brand will be integral to its success. Indeed, one previous author for the Knowledge Bank suggested that your brand defines you. But what about the talent that creates that brand? Is that not equally fundamental to... Read more

- 11/10/2012
Marketing

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