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Digital Analyst and Optimisation Lead

    United Kingdom

  • 43,638 - 48,182 per annum
  • Category: Affiliate Marketing/SEO/PPC, Data Marketing/Analyst, Digital   |
  • Contract: Permanent   |
  • Posted: 12 January 2022   |


At the MS Society, we make sure people living with MS are at the centre of everything we do. And its this commitment that unites us across the UK.
Weve got an opening for an experienced Digital Analyst and Optimisation Lead to join our brilliant Digital and Content Team.
In this role, youll lead our reporting across our online platforms, and will be our central point of expertise for web analytics, channel marketing insights, and SEO.
Youll offer insights and analysis to inform our understanding of what drives engagement and conversions against goals and KPIs. Youll also oversee our tracking and tagging structure across all our digital platforms and campaigns.
Youll have a real passion for data, create clear and actionable performance reports for our platforms, digital projects and campaigns.
Youll have advanced knowledge in Google Analytics, Data Studio and Google Tag Manager, and will be experienced in implementing optimisation strategies using tools such as Google Optimise. More information can be found here:

Qualification Requirements

A-Levels or equivalent professional experience

Skills Requirements

Includes but not limited to: />Excellent skills in statistical analysis and modelling
Excellent general understanding of digital channels and technologies
Proven strong understanding of digital marketing, including AdWords and PPC advertising
Self-motivated and driven by results
Understanding of user experience design

Experience Requirements

Includes but not limited to:
Proven, advanced experience with Google Analytics, including experience of using regular expressions to set up filters Advanced experience of using Google Tag Manager solution
Advanced experience in creating dashboards using Google DataStudio
Demonstrable experience of applying effective problem solving techniques
to data analysis
Experience with social media listening and monitoring analytics tools
Proven experience of using SEO tools and techniques, to deliver improvements in performance


Flexibility to work role fully remotely with occasional requirement to visit our London office for team meetings, competitive salary, opportunity to agree a smart working pattern that suits both you and us


Deliver insight from our digital tools and platforms
Optimise our digital platforms, web and channel performance and effectiveness
Support the delivery of our digital strategy, and make sure there is a training system to improve GA skills and knowledge across the organisation


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