B2B Researcher & Writer
- Category: Copywriting, Market Research, Strategic Planning |
- Contract: Permanent |
- Posted: 18 November 2021 |
Remote opportunity based in UK/IRL
Atomic is a specialist marketing agency that provides solutions to global clients in B2B/Tech and Employer Branding. Clients include Salesforce, Slack, Enterprise Ireland, Intel, Tableau, Intercom and Pluralsight. Our mission is to help tech marketers truly understand the needs of their customers so they can go to market more effectively. We are searching for people with talent, energy and initiative to join us as we embark on our next stage of growth.
About the role:
Do you enjoy jumping from your left brain to your right brain? Are you passionate about information and synthesising research for all to understand?
A new role for Atomic! We are looking for a B2B Researcher & Writer to join our team! This role combines conducting customer research with communicating the results in compelling messages and content.
If you have a contagious passion for information, this dual-sided role might just be for you. You will be responsible for conducting qualitative and quantitative research, synthesising findings/data and presenting key conclusions. Moreover, connecting these conclusions to highly relevant and empathetic communications.
This is a key role in delivering on Atomics mission to enable clients to be completely customer/ employee-centric in their marketing activities. This position will report to our new Head of Strategy. We need someone who enjoys reading and distilling research into sharp marketing content.
What youll do:
Analyse clients' insights, data & marketing content, identifying relevant content to help build sales and marketing campaigns
Understand customers roles and behavioural motivations to simplify customer/employee insights (eg C-Suites; technology decision-makers);
Write value propositions. Write influential messages to summarise key product benefits;
Research B2B companies to understand their strategic and decision-making drivers, incorporate these findings in account-based marketing communications;
Develop simple, yet creative and impactful, storylines based on research, including customer interviews and industry trends;
Write social content and thought leadership articles for Atomic.
What skills youll bring:
Have a growth mindset - open to learning new things;
Have high attention to quality and consistency
Be capable of writing well crafted, succinct and accurate messages
If you have experience with B2B / technology clients or a journalism background that focused on technology it would be very beneficial
If you are ready for the next step in your career and this role interests you, get in touch, we'd love to hear from you!
Atomic is an equal opportunity employer. Individuals seeking employment at Atomic are considered without regard to gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other characteristic protected by applicable law.