Digital Acquisition Consultant - Squad Member
- Category: Digital, E-Commerce, Mobile/App, Project Management, Public Relations/Communications, Social Media, User Experience, Web Development/Technical, Web Trafficking |
- Contract: Permanent |
- Posted: 23 February 2021 |
- Reference: 1090520506
COVID -19 update
We're actively looking for people to join our teams and we're committed in protecting your health and wellbeing during every step of our recruitment process. If you're successful in securing a role with us you'll find we'll be doing things a little bit differently! This may mean you'll initially join our team working from home. During this time, we'll work with you to make sure you have the tools and equipment you need and that you feel part of our amazing DLG team!
What we're looking for
We're looking for a Digital Acquisition Consultant (Squad Member) to join our Marketing Chapter on a 6-month Fixed Term Contract on a full-time basis. This role will be mostly home based however at times will require some travel to our Bromley office!
The Chapter drives customer demand today and in the future. It has a relentless focus on understanding and meeting customer needs, shapes our brands, marketing strategies, advertising, customer experience and propositions.
You'll have knowledge of the insurance industry and understand the principles of media and digital marketing and how it impacts commercials. Being able to manage PPC & Affiliates, campaigns to deliver commercial outcomes is a core part of the role. As well as having the right skills and knowledge its equally important that you demonstrate the right mindsets and behaviours of 'how' we need to be with others and our work to make an impact.
Who you'll be working with:
You'll work cross functionally within a "squad". Each Squad is tasked with a shared mission for which all Squad members are jointly accountable. The Squad methodology follows agile principles and processes and you will need to embrace this way of working to be part of a truly autonomous team.
This will include working closely with your squad agency partners, Chapter Leads and colleagues across DLG to achieve squad missions.
What you'll be doing:
1.Planning & Execution
Manages PPC & Affiliates campaigns to deliver commercial outcomes.
Creates, manages and edits content.
Collects customer & performance data to optimise plans.
Produces reports and campaign performance summaries with recommendations.
Delivers digital campaigns using 3rd party tools.
Assesses executional media plans to ensure fit for purpose.
Communicate effectively with both internal and external senior stakeholders / opinion formers
2. Finance and budget control:
Production of forecasts for delivering commercial targets
Oversee marketing budget for product range, adjusting plan to deliver business targets and proactively develop investment scenarios throughout the year
What we'll give you:
We have a strong focus on developing you and your skillset and work hard to give you the tools to do so. In addition to this we also offer a generous benefits package including family and work life balance focused options, flexible working, insurance savings for you and your family as well as a variety of other optional benefits. Direct Line Group is an equal opportunity employer who values diversity. We do not discriminate, and we recognise and accept that people work in different ways. We will always adapt so you have the best and most comfortable working environment.
Hours - 35 hour working week