Digital Marketing Manager
- Category: Brand Management, Creative, Digital, Marketing, Project Management |
- Contract: Permanent |
- Posted: 8 August 2020 |
- Closing: 5 September 2020
As an experienced digital marketing manager you will be a self-starter responsible for delivering the digital footprint our high growth technology company deserves. Exciting times for us digitally as we undergo a website refresh, put new digital marketing tools and platforms in place, ramp up our social media platforms which will engage, build and retain our global audiences helping to convert them into leads, customers and advocates.
Your expertise will include the latest in best practices and trends in digital marketing and you excel in demonstrating your creativity in a dynamic, agile and fast-moving corporate B2B environment. This role will grow as we do and we want you to develop, implement, track and optimize our digital marketing campaigns across all of our digital channels. You are extremely metric oriented, social capable, good at both re-purposing and producing compelling content.
Enhance brand awareness and ensure brand consistency across all digital activity
Identify new trends and insights, optimizing spend and performance based on these
Plan and deliver a digital marketing strategy
Design, build and maintain our social media presence, managing it to deliver leads
Creative conception and execution of compelling digital marketing campaigns including content and measurement and analysis of results
Work with existing team on database management, email and advertising campaigns
Management of our social media presence to deliver leads
Ensure brand consistency across all digital activity
Build and manage the companys digital footprint (primarily Linked In, Twitter, BrightTALK, 3rd party directors, inbound links) with additional channels to followers
Create and curate shareable high value content and track and analyze its success
Assist in development of website refresh and execute impactful SEO/SEM
Distribute content which will educate, inform and entertain our audiences
Drive consistent traffic and leads from our website and social platforms
Work with marketing colleagues to brainstorm new creative growth strategies
Work with marketing colleagues to create landing pages to optimize user experience
Work with UX team to optimize website visitor journeys and maximize conversions
Plan, execute and measure experiments and conversion tests
Regularly measure and report on metrics (ROI & KPIs) across all digital marketing activity
Support Social Selling activity
Evaluate end-to-end customer experience across multiple channels and customer touch points
Efficiently manage internal resources and agency support
Minimum 5+ years experience in corporate B2B/regtech/fintech technology environment
Education to degree level
Experience in technology/corporate/B2B/financial services/professional services digital marketing
Fintech experience preferred if possible
Proven experience in project managing website build/refresh
Experience in Linked In Sales Navigator, HubSpot, Pardot, Salesforce, BrightTALK, , IP tracking tools (e.g. Lead Forensics), website analytics tools is preferable
Creative thinker able to use data to inform decisions
Outstanding written and verbal communication skills
Exceptional time management, prioritization and project management skills
Collaborative and collegiate work style
Demonstrable agile working ability
Metric-oriented analytical approach with high attention to detail
Global Relay is the leading provider of cloud-based archiving, supervision, eDiscovery, and analytics to the global financial sector. We deliver services to over 23,000 customers in 90 countries, including 22 of the top 25 global banks. Our market-leading archiving service supports over 50 data types, including email, instant messaging, Bloomberg, Thomson Reuters, social media, and mobile messaging.
Weve won major awards for our growth, management, and culture including the Deloitte Fast 50 Leadership Award, Canadas 10 Most Admired Corporate Cultures, and the Deloitte-sponsored Canadas Best Managed Companies awards. Our Global Operations & Development Center is located in Vancouver, BC, Canada. In addition, we have offices in seven other cities across the world, including London and other major financial centers like New York and Chicago.
Weve recently expanded our London operations to better serve our UK and EU customers. Our brand-new, four-story EMEA headquarters at 45 Cannon Street (near St. Pauls Cathedral) features state-of-the-art amenities, a spectacular view of the city, and a conference centre for customer events. More importantly, its the base of Global Relays next major technical initiative, and where we will be building our next-generation products. We currently have over 450 employees worldwide, with plans to grow the London office significantly and have a 150-strong team in London by 2020. The Development team in London will work alongside our Business teams, solving complex and exciting business and technical problems.
We provide fantastic opportunities to individuals passionate about business and technology. These opportunities include working alongside members of our senior leadership team, receiving mentoring from seasoned technology and business professionals, and doing business with the worlds largest, most influential banks and enterprise organizations.
To learn more about our business, culture, and community involvement, visit www.globalrelay.com.