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Digital Copywriter

  • England: London

  • 40000.00 - 45000.00 per annum
  • Category: Copywriting   |
  • Contract: Permanent   |
  • Posted: 23 December 2019   |
  • Closing: 20 January 2020
  • Reference: 127636

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Digital Copywriter
40,000 to 45,000

This company is a global creative commerce agency operating in 56 markets around the world. They create engaging new commerce experiences at the moments that matter to unlock commercial growth and leverage their proprietary way of understanding people through how, when and why they buy, to drive growth and create lifetime value. They have deep discipline expertise in physical retail, digital commerce, experiential, branding & design and consultancy.


The Role

Digital copywriters should understand their audience and engage them through persuasive and accurate writing, answering key questions/needs they need resolved. As a digital copywriter you will digest a library of client content in order to produce engaging web, app and social content that drives action and sales. Your job will be to inform and engage users and motivate them to do something, such as buy a product or service. You will also be writing copy designed to convey valuable information about a brand, industry or issue.

Key Responsibilities

 To work in conjunction with planners, account handlers or through formal brainstorming sessions to assist in the generation of agency creative briefs.
 Research and understand their client’s business, brands and marketing objectives.
 Be part of the digital team, working with digital creative, user experience and technical partners to provide the right copy for the right task and context
 Tailor the content and style of individual writing assignments according to their purpose
 Understand the target audience
 Identify key messages
 Analyse content metrics
 Help define a process for developing content for clients like templates, collaboration and managing feedback
 Take ownership of the copy requirements for projects
 Work with creative teams to ensure that the visual elements complement the words.
 Write for web, apps, games, digital signage, emails/messaging, SEO and social
 Able to present creative outputs, digest and respond to client/internal feedback.
 To manage the quality of output of all elements in relation to copy such as research, fact-checking, editing, proof-reading, ensuring client copy amendments do not disrupt copy-flow and the conceptual integrity of the communication.
 To become actively involved in assisting other teams within the creative department on tight deadlines as required.
 Assist with business pitches to win new clients or projects.
 Maintains a high standard of communication and continually liaise with all parties concerned (internal & external) to facilitate the smooth progression of projects



To fit in and help drive, not just the creative output of the agency but also the internal team culture and unity, you should be a hungry, passionate, smart-thinking person that brings your own energy to the team. In addition, you will:

 Proven experience at a Digital Copywriter level in a digital agency in the advertising industry and/or multidisciplinary advertising agencies.
 Understand how to implement digital copywriting principals and how they differ from traditional copywriting approach
 Proven digital copywriting and presentation experience across leading brands.
 General knowledge of creative disciplines.
 Expertise in digital marketing tactics, including email marketing SEO best practices, content and social media marketing.
 Proven self motivation and project management.
 Clear understanding of commercial and environment factors affecting creative and delivery of creative work.
 Demonstrates ‘passion’ – approaches all tasks in a wholehearted and enthusiastic manger.
 Shows initiative and a ‘can-do’ attitude.
 Highly motivated and a self-starter.
 Recognises the need for management support when necessary.
 Constantly looks for and learns from new information or experiences.
 Strives to achieve excellence in everything that they do.
 Is direct and honest in dealing with others.
 Treats all people with respect and fairness.
 Works effectively through job and organisational changes.
 Deals constructively with frustration and stress, maintaining a professional and positive manner.


What’s in it for You?

Aside from the usual holiday and pension allowances, you will have access to a whole host of other benefits and activities such as:

• Subsidised Restaurant and Free Fruit Mondays
• Big Deals Local Discount Card and Subsidised Tastecard
• Monthly Social Activities
• Well-being Programme
• Summer Fridays
• Onsite Subsidised Massages
• Reduced Gym Memberships
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Childcare Vouchers
• Season Ticket Loans
• WPP Discounts

You will also have a clear long term career development plan through our quarterly ‘Career Conversations’ and access to our learning and development activities such as our Mentor Programme, Power Hours, Inspirational Speakers and online learning platforms.

You can also enter our quarterly ‘Pitch Your Passion’ competition for a chance to win up to 1,000. ‘Pitch Your Passion’ is a way for us to celebrate and support the wonderful talents, interests, entrepreneurship and creativity across our diverse workforce.

Want in? Get in touch:

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