Creative Director - In-House Content Studio
- Category: Creative |
- Contract: Permanent |
- Posted: 4 December 2019 |
POLITICO Europe is expanding. In a crowded media market where audiences are overwhelmed with information, stories are how readers connect. At POLITICO we understand that breaking through to core audiences makes a difference for brands. Storytelling is one of the strongest avenues to build authentic relationships, make an impact, and drive a message. POLITICOs new in-house content studio will tell the unique and exciting stories of our partners and help brands elevate their stories to break through to our influential audience.
We are looking for an ambitious and passionate Creative Director with significant multi-media advertising experience, and in-depth knowledge of digital marketing to strategize and execute custom content solutions for our advertisers.
The ideal Creative Director will have strong editorial skills, balanced with a deep understanding of communications and advertising. You will leverage expertise on issue advocacy, CSR and reputational branding for advertisers and demonstrate insider knowledge of the Brussels and similar key markets to help craft a clients story for our readers.
A leader & strategic thinker: you have a clear vision and can articulate it with logic, credibility, and command to achieve partnerships with clients, contributing writers and team members
A storyteller: you have the mentality of a reporter who can take an idea and craft it into a story with the best angle, and have the research skills to support it while also balancing the clients objectives
A passion for policy: you have a strong passion for the nexus of policy, power, and politics and connecting the dots between a client and their messaging
Roles & Responsibilities:
You will play a key role in helping to achieve our clients business goals through producing engaging and considered creative campaigns. Understand the clients business, requirements and challenges to develop strategies that enable them to break through to key audiences
Lead and empower the in-house content studio team to develop clever and innovative solutions for our clients campaigns and thought leadership articles
Develop editorial and content strategies for native advertising campaigns, merging a clients brand messaging with the needs, habits, and desires of POLITICOs audience
Confidently explain your strategic thinking and present final work in an inspiring way, to clients, and in a new business pitch environment
Dive deep into research to map out audience trends, clients current and desired messaging, and merge those into a compelling narrative
Translate strategic and tactical elements to the production team and work closely with writers and subject matter experts to execute vision across platforms including web, social media, print, email and video
Manage the in-house content studio team including: recruiting, setting priorities, time management, employee development and performance evaluation & feedback
Manage the external contributor network
Consider the application of new technologies and new solutions in answer to creative briefs as introduced by the advertising team
Manage all campaign costs within POLITICOs , parameters to ensure profitability of projects
Eight plus years of experience writing and strategically directing content, (with 1-2 years of experience in journalism or in a newsroom as a plus)
Experience in crafting and conveying messages to the public for a brand in strategic communications or public affairs role
Exceptional attention to detail, while still working under tight deadlines.
Experience in managing a creative team
Confidence in presenting to clients and working with suppliers
Top-notch skills in handling multiple, complex, concurrent projects.
Knowledge of AP Style & excellent writing skills
The ability to pivot quickly and think on your feet within the evolution of a campaign
Must be very comfortable dealing within an environment, and industry, that is rapidly changing
Experience with design, copywriting and pitch materials preparation
Experience in digital media