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Digital Development and Engagement Manager

    Edinburgh, UK

  • 34,317 - 36,701 per annum
  • Category: Affiliate Marketing/SEO/PPC, Digital, Strategic Planning   |
  • Contract: Permanent   |
  • Posted: 9 October 2019   |
  • Reference: CHAS/FAC-DDEM


Every week three children die in Scotland from an incurable condition. CHAS intends to be there for every one of those children.

This newly created role will be responsible for the development and implementation of the digital communication strategy, the CHAS website and all CHAS social media channels, ensuring that CHAS at all times delivers high quality and engaging content that inspires the public and stakeholders to support our cause.

Key Responsibilities

Working as part of the Communications Team, you will be playing a key role in developing and delivering on a bold digital strategy, developing creative and dynamic content to promote CHASs work to connect with a number of audiences across a multitude of platforms. You will drive the development and implementation of CHASs website, our digital engagement programmes and campaigns, identifying new audiences to extend our reach, enhance our influence and grow our income.

About You

You will have notable previous experience in producing and implementing a digital communications strategy. You will have extensive experience of content management and of directing the work of designers and developers.

This post will draw heavily on your familiarity with the whole digital landscape, including CMS and CRM systems, digital communication reporting tools, and social platforms.

With an excellent understanding of social media and website development, you will be experienced in running digital campaigns and driving engagement. Youll have a good eye for detail and excellent understanding of the importance of user experience. A self-starter, you will be comfortable building relationships both across the organisation, as well as with the children and families using CHASs services.

About CHAS

At CHAS, our ambition is to reach every family in Scotland who is living with the heart-breaking prognosis that their child is dying, and offer them our care and support to empower them to make the most of the short time they have together. As a Digital Development & Engagement Manager, you will be instrumental in achieving this vision.

Further Information and How to Apply

For more information regarding this post, please see the attached documents.

For an informal chat about the position with Susanne Cameron-Nielsen, Associate Director of External Affairs, please call on 0131 444 4013 or Iain McAndrew, Director of Development & Communications on 0131 444 4006.

For any queries regarding the recruitment process, please contact our HR team on 0131 444 3296 or by email to

To be part of the future of CHAS, please follow the link to our Website and complete our online application form.

This post is subject to a Protection of Vulnerable Groups (PVG) check.

Education Requirements

Educated to degree level in digital communications/marketing or equivalent

professional experience.

Commitment to continued professional development e.g. member of professional body/record of continued development

Skills Requirements

Excellent skills in writing for the digital environment and content management systems

Excellent editorial skills across a variety of media platforms to effectively engage diverse audiences

Well-developed analytical skills with ability to use tools such as Google Analytics, Google Tag Manager and Google Optimise

Ability to undertake basic HTML and CSS coding

Ability to use Adobe Photoshop or equivalent to edit electronic images to use on digital channels

Experience Requirements

A minimum of five years experience of developing and implementing web and digital communications programmes

Experience of leading a digital team

Experience of SEO and other traffic-driving techniques

Experience of delivering organic and paid-for digital campaigns

Experience of creating users profiles and journeys

Experience of website development and working with digital agencies to deliver development projects

Experience or knowledge of video production, from planning through to editing and dissemination via digital channels

Experience of maximising engagement through social media channels.

Experience of developing effective working relationships with internal and external stakeholders and suppliers.


Annual incremental salary progression.

Membership of the Local Government Pension Scheme administered by Lothian Pension Fund, or the opportunity to continue paying in to existing NHS schemes (subject to eligibility).

35 days annual leave, increasing progressively to 40 days after five years service.

Enhanced maternity and adoption leave pay, and access to additional paternity and parental leave (subject to eligibility).

Excellent learning and development opportunities suited to your needs and interests.

Support to enhance your skills through a variety of methods, including online learning, coaching and self-directed study.

Secondment opportunities for a varied career.

Access to free counselling sessions with an independent, professional counsellor.

Health and wellbeing support and flexible working options.

A dynamic workplace environment with an emphasis on digital technologies.

The opportunity to help us reach every family in Scotland who needs us!


Digital Communication Strategy and Development

Support the Associate Director External Affairs with the development and delivery of CHAS engagement strategy

Lead the development and implementation of CHAS digital communication strategy in line with CHAS wider engagement strategy, the CHAS Plan and, liaising with key staff including the Senior Leadership Team (SLT)

Lead, manage and enhance CHAS impact in the digital sphere through advising on, creating and managing online campaigns and engagement strategies (paid and organic) that support the delivery of the CHAS Plan objectives

With the Social Media Officer, work proactively with the Communication Manager and the Communication Leads in the hospices agreeing protocols, working practises and any required training to ensure effective coordination and maximum impact of all content going out via CHAS channels

Lead the development and delivery of an annual digital PR and marketing plan, working closely with the Communication Manager, the Fundraising Campaigns Delivery Manager and other stakeholders across CHAS.

Lead the development and delivery of monthly/quarterly/annual digital reporting and analysis across all digital channels, to inform strategic decision making across CHAS

Contribute to the ongoing analysis and development of the resources required by the CHAS digital function to deliver effective digital communication and campaigns, including people, accommodation, equipment and materials

Contribute to the CHAS Plan and the Fundraising and Communications Strategy, through attendance and contribution at appropriate meetings, ensuring continued best practice.

Manage the monitoring and compliance across all digital sites and develop responses accordingly, where relevant referring to senior staff

Manage other digital channels as appropriate (Google Business, Maps etc.)

Identify and develop digital communications developments, trends and technologies to ensure CHAS is fully utilising digital communication

Ensure CHAS digital platforms maximise integration with the CRM database

Ensure CHAS digital function is of the highest professional standard and complies with all relevant legislation, regulation and codes of practice, all CHAS policies and protocols

Any other duties required which are appropriate to the grade of the post

Website Management (Content, SEO incl. technical, Accessibility, UX)

Lead the continued development and evolution of CHAS website and digital capacity, continually improving the usability, accessibility, design, content and conversion

Lead and manage the delivery of content creation for CHAS website (Image editing, video editing, HTML, CSS)

Ensure the website is up-to-date, and its structure, content and images reflect CHAS mission, strategic priorities and brand, developing new sections and functionality as required

Increase the visibility and engagement of CHAS website through appropriate use of SEO and other techniques

Ensure the CHAS website is maintained in accordance with best practice and legislation

Manage relationships with website agency and other relevant suppliers

Social Media Management/Line Management

Provide strategic oversight of all CHAS social media channels, incl. the social media strategy aspect of the digital communication strategy

Provide effective leadership and line management of the Social Media Officer, developing their confidence, competence, career and commitment and managing their performance, absence and appraisals adhering to the CHAS review procedures

Ensure development and delivery of effective content plan for social media, ensuring the content supports CHAS mission, strategic priorities and brand and that a reporting framework (monthly/quarterly/annually) is in place to monitor, evaluate and learn from

Support the Social Media Officer in developing and supporting a network of online supporters able to support CHAS activities

Internal Communication and Relationship Management

Build and maintain effective relationships with managers and teams across CHAS to identify and maximise opportunities to use CHAS digital platforms to support internal communication across CHAS to enhance team and organisational strategic objectives

Working with colleagues across teams and in particular with SLT, Associate Director of External Affairs and leads in People and Corporate Services, support a digital infrastructure that enables effective working across teams in CHAS, supports delivery of the CHAS ambition, drives employee engagement and supports recruitment and retention.

Working closely with the Fundraising Campaigns Manager and Communication Manager, ensure that where appropriate digital forms an integrated part of campaigns and appeals

Provide guidance, training, support and advice to families, staff and volunteers on supporting the CHAS digital communication work

Manage the relationship with external suppliers and partners, ensuring work is delivered, setting up processes to monitor performance and provide reporting, recommending remedial action to Associate Director External Affairs/colleagues as appropriate when required


Actively participates in the development, implementation and maintenance of CHAS policies, procedures, standards and protocols, for own area, identifying areas for innovation and development, ensuring best practice

Risk Management

The post holder is responsible for the monitoring and prevention of operational day to day business risk arising within their area of responsibility, ensuring that the appropriate risk register is maintained and reported in line with the organisations framework for Risk Management


Responsible for complying with CHAS policies in terms of line management, ensuring compliance with relevant legislation e.g. trademark, copyright, FRSB

Volunteer Management

Recruit and manage volunteers, including providing training, day-to-day support, planned supervision, and ensuring the volunteers deliver a quality service and feel valued

Information Governance

Responsible for coaching staff, adhering to and monitoring compliance with the CHAS Information Governance Framework and associated policies and co-operate with CHAS in complying with its legal duties

Jointly with the Communications Manager, set up and manage the image and assets libraries, including developing a tagging system, ensuring photography policy is adhered to and catalogue is up-to-date

Health & Safety

Responsible for coaching staff, adhering to and monitoring compliance with the CHAS Health and Safety Management Policy and associated procedures and cooperating with CHAS in complying with its legal duties


Children's Hospices Across Scotland

Iain McAndrew, Director of Development & Communica

0131 444 4006

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