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Programmatic and Paid Social Specialist (London)

    London, UK

  • Undisclosed
  • Category: Affiliate Marketing/SEO/PPC, Digital, Media Planning/Buying, Social Media   |
  • Contract: Permanent   |
  • Posted: 17 May 2019   |
  • Closing: 14 June 2019

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Description

Working with clients who want their brands to be seen, or to use online media to solve business challenges and deliver incremental growth, we deliver market leading paid media campaigns across social, display, mobile, video and other programmatic channels.

The Specialist is the ‘go to’ person in their specialism and for clients and their campaigns, managing internal and client facing communications and implementing media strategy. You will be up to date with new developments and industry news and how this can improve our display offering or benefit clients.

KEY RESPONSIBILITIES:

Understand your client’s business and their challenges and how online media can help deliver this against different KPIs and in conjunction with other channels

Own media strategy for your clients from planning to execution with help of Programmatic & Paid Social Executives

Follow planning process to make recommendations and create tactical media plans

Monitor campaign performance and optimisations to ensure KPIs are hit and monitor costs

Interpretation of results and recommendations for improvement

Collate data and interpret insights into end of campaign reporting, translating into slides for client meetings

Support in creating a testing plan for clients and ensure it is delivered

Support new business requests, slide creation and identify opportunities for upsell

Share knowledge and client stories internally and in marketing materials

SKILLS NEEDED:

Experienced online media planner / buyer (2 years+)

Exposure to paid social platforms and track record of running Facebook ad campaigns

Exposure to programmatic / display advertising

An understanding of the tools and technology used to deliver campaigns

A passion for media planning and online advertising

Ability to analyse and interpret campaign data and translate into campaign recommendations

Excellent written and verbal communication skills

Highly organised


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