Integrated Brand Strategist
- England: South East
- 45000 - 50000 per annum + Competitive
- Category: Agency Account Handling, Strategic Planning |
- Contract: Permanent |
- Posted: 11 May 2018 |
- Closing: 8 June 2018
- Reference: BSMCS8009
We are working with one of the most renowned full service agencies around, a name synonymous with some of the biggest and best brands around! They are on the hunt for an integrated strategist, someone that thinks across all channels and can uncover and plan campaigns from the very beginning, helping their clients achieve effective and award-winning campaigns.
As integrated strategist within the planning team, you will shape the way this agency builds some of the UK’s biggest brands by blending both traditional consumer journey and touchpoint planning with digital experience to create really effective integrated communications strategies.
With an ability to move across all types of strategy from account planning, brand, comms, and digital you’ll oversee and deliver integrated communications strategy across the full consumer journey for your client accounts across advertising, content and activation.
You will have worked in a similar role and have a solid understanding of traditional channels and how they integrate with digital, emerging tech and consumer behaviour, and you will have consumer insight at the heart of everything you do.
You’ll help our clients uncover product, brand and consumer truths; communicating them at the right time, in the right way, along the right consumer journey.
You’ll also help shape the process for how they think about integrated planning in a world where digital is no longer separate from how consumers behave, but still requires understanding, expertise and thinking.
You will ideally have a solid working knowledge of all or most of these:
* CRM, Email, Data,
* Websites, CMS and UX
* Display media and ad tech,
* Social channels and content
* Search and SEO
You will need experience of:
* Working with sprint methodologies for delivering work in a lean and efficient way.
* An unquenchable interest in the role of strategy in general, and how this applies to marketing and advertising.
* Strong analytical, excel and numeracy skills.
* Strong presentation crafting (narrative and design).
This is a unique opportunity in one of the most sought after agencies outside of London. Apply in strictest confidence for more information.
Commutable from North London, Oxford, Milton Keynes, Northampton and Leicester.