IPA Online Media Owner Survey - 2013 Q1
The IPA Online Media Owner Survey highlights the levels of service media owners provide, and outlines where improvements can be made, with the aim of helping the growth of digital advertising, providing a voice for the industry and raising the digital standard in general.
Fieldwork was undertaken between 12 February and 28 February 2013, with digital planners, strategists and buyers in media agencies and digital specialists invited to take part in the online survey. Respondents were asked to indicate which media owners they had a trading relationship with, and to rate them against a set of 14 image attributes on a seven point scale from strongly agree to strongly disagree.
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