This issue of The Drum explores the nature of propaganda and includes a feature interview with digital pioneer Martha Lane Fox.
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Mobile has irrevocably changed the marketing landscape, and in this special edition of The Drum’s mobile supplement, we highlight those individuals who have succeeded in making the mobile world a better place, leading others in their vision.
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This issue of The Drum outlines the marketing strategy behind a new charity event – Wig Wednesday – as Bil Bungay of Beattie McGuinness Bungay explains why the marketing services industries should get behind it and don a wig in aid of children...
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This issue of The Drum explores the relationship between alcohol and creativity as we take a look at the results of our Newt/Judge Experiment. Features this issue also include an interview with social magazine app Flipboard founder Josh Quittner...
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This issue of The Drum explores the lack of women at top level positions and takes a look at the issue of copycat packaging design.
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This issue of The Drum includes a look at how branding is evolving in the digital age and a review of The Drum's recent creative brief which saw creatives challenged to create a campaign promoting the value of a free press.
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The Drum has published its Design 100 report for 2013, providing a comprehensive guide to the UK design industry.
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In this issue, The Drum takes a look at the role of offence in advertising, and explores highlights from this year's Mobile World Congress.
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In this issue, The Drum takes a look at what makes Heinz so iconic, and celebrates 10 years of the Chip Shop Awards.
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With growth comes scrutiny, and the performance channel is no different. The focus for many industry practitioners has shifted from a focus on the volume of sales delivered to the value those transactions provide.
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Mobile has arrived. The ‘experimental phase’ is over, and we are now in a ‘strategic phase’, where brands all over the world are increasing their investment and creating unique ways to make the medium work for them.
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The Drum's first issue of 2013 has a strong focus on future trends, with features looking at emerging technologies such as 3D printing and Google's Project Glass, and how they might impact on communications.
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The Drum has published two special reports looking into search and performance marketing.
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This issue of The Drum features a look at Christmas packaging, unwrapping the secrets to successful packaging design for the festive season.
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Google recently added the 'Display Network' tab into the AdWords interface to make it easier for advertisers to manage their Google Display Network (GDN) campaigns.
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This case study outlines the objectives, strategy and campaign execution behind ODD London's...
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A white paper released by affiliate marketing company Tradedoubler has revealed insights into the behaviour of consumers on the path to purchase, suggesting that brands need to target investment carefully to ensure effective performance marketing...
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A study of UK and US consumer habits around online shopping has highlighted a disconnect between the digital experience provided by traditional retailers and the digital experience expected by consumers.
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