Dentsu is one of the top agencies in Jakarta, but its lead in Indonesia is far from guaranteed. We catch up with CEO Prakash Kamdar to hear his plan for remaining competitive.
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Japanese network Hakuhodo has acquired Kingdom Digital, a Malaysian creative agency based in Kuala Lumpur. The takeover, for an undisclosed fee, will boost Hakohodu’s creative offering in Malaysia and the wider Asia Pacific region.
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Google Chrome yesterday announced it will delay third-party cookie deprecation until 2024. It’s the second time that the tech giant has extended its timeline for eliminating the tracking technology.
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Japanese brand Asics has long been campaigning for a ‘sound mind in a sound body.’ Here is how it is evolving its mindfulness message for the South East Asian market.
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Tremor International – the video, data and connected TV (CTV) adtech platform – is to bolster its capabilities and expand its international footprint with the $239m acquisition of Amobee.
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Outdoor apparel brand Napapijri has appointed John Doe to lead its comms account in the UK. The client, joined with its new agency, tells The Drum how a stronger influencer strategy can put the brand on the map.
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Ahead of The Drum Awards for Agency Business later this year, we caught up with Rocketmill, which won the Independent Agency of the Year (50-149 employees) in 2021.
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The brand’s US and Canada director Javier Leyva talks social media buzz, the unique appeal of its products in an increasingly crowded category and the brand’s goals for continuous growth.
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Crests and badges are key tools in a sporting brand’s arsenal. Considered sacrosanct by supporters, however, substituting these storied stamps for updated designs is an emotionally charged challenge. As part of The Drum&rsquo...
A Chinese-owned e-cigarette brand has been accused of circumventing British advertising rules designed to protect children by recruiting TikTok stars to ‘review’ its products.
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MLB is the first of the US’ major pro sports leagues to green-light CBD advertising and sponsorships at the national level. As part of The Drum’s Sports Marketing Deep Dive, we look at how the move points to a broader sea...
Professional women’s network Bloom UK has partnered with the recruitment agency Major Players to launch a new resource for menopause support in the marketing and comms industry – the Bloom Menofesto.
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Disney has extended its links to advertising technology company The Trade Desk following a year of work behind the scenes to advance its audience strategy.
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