Two studies released this week find brand marketers struggling to find commercial optimism – though key media spend patterns provide reason for encouragement.
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Marketing clients say they want straightforward, fast services from agencies. We straw-polled indie and network shops in the US, UK and Europe to see what solutions they’d come up with.
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Potential buyer Apax says taking marketing group off the stock markets will enable sustainable business growth. What would it mean for the business?
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It’s been a while since we’ve reported on a merger at WPP. Now VMLY&R and Wunderman Thompson – themselves the products of momentous mergers – are being consolidated as VML. Here’s why WPP is resuming its...
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Influencer-made content can now sit directly in Amazon ads and product pages, bridging e-commerce and influencer campaigns for GroupM clients.
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CMOs want work delivered yesterday. How should agencies set themselves up to meet that expectation?
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The agency’s newly appointed chief culture officer walks us through the plan to upend the structural prejudice that plagues US advertising agencies.
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A year and a bit since its acquisition by Canadian holdco Plus, Mekanism’s boss shares how it is looking to expand with a two-rail strategy.
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Saatchi & Saatchi and digital agency Collective explain how Epic Games’ real-time 3D creation tool is proving invaluable.
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The French agency group revised its revenue predictions upwards again, as boss Arthur Sadoun hailed media performance in the third quarter. We look at how it’s managed to buck industry trends.
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The UK specialist agency has rebranded and retooled its business model following buyout in February. Its new owners are hungry for growth, however.
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WPP has begun to invest more in its DTC and e-commerce capabilities. Its global CTO explains why the discipline is essential to its future.
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Generative AI will significantly change the face of B2B marketing over the next year. But how can marketers use AI to help with their day-to-day jobs?
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Mental health support isn’t much use if staff feel accessing it will damage their careers. To change that perception, Dentsu’s Fiona Lloyd advises leading by example.
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This World Mental Health Day, we examine how agencies are adapting their workplaces and workflows to the needs of neurodivergent staff.
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As we continue our series on how agencies are reinventing the pitch, we learn how boutique agency Verb has used referrals to grow its client book.
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A survey from the WFA and MediaSense has found the majority of international marketers are dissatisfied with media agency service models – and unimpressed by AI chops.
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Expanding ad inventory in AI search tools such as Bard and Bing will be a focus area for the holding company in 2024.
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