Indie network Gut has been acquired by one of its clients, Argentine firm Globant. Co-founder Anselmo Ramos explains why it sold – and what’s next.
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In the UK, media group SMG is making a strong fist of competition with bigger operators. Can it make a go of it in the US?
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Marketers have begun to prioritize AI credentials in reviews. But most agencies are playing with the same tools. How can they distinguish themselves?
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An LA volume stage helped the agency beat an unusual lighting brief for auto brand Genesis.
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With over 75.3bn views on TikTok for the still-popular 90s trend it’s no surprise marketers are looking to capitalize on the cultural moment.
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AI is a hot topic for marketing clients, but indie agencies lack the resources to invest in every solution. Outgunned doesn’t mean out for the count, though.
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As part of our series demystifying the roles that run the industry, this week we explore what a senior cultural strategist really does. Anna Pompilio of brand design shop Marks explains.
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Colleagues like to bond over a beer. But not everybody drinks. How can agency leaders build team spirit without relying on spirits?
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We explore how one agency brought in a major new account with a new method but without a pitch.
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Agencies and advertisers are exploring the viability of virtual production methods. We explore why almost all the early movers have invested in one key software over another.
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Employers want to return to pre-2020 working culture, but the pandemic disrupted the social lives of many offices. At Droga5, leaders hope the perfect pub can placate punters.
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With the advertising slowdown at Twitter and Meta, Reddit has been ready to swoop in for SMEs, but there’s a knack to the platform worth learning. Here it is.
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The first recruit in a new market, especially one far from home base, can set an agency up for success or failure. We asked experts who’d been through the process how to choose wisely.
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More than ever, brands are looking to create content, not just ads, to reach audiences. We look at how UK broadcaster Channel 4 has been working with brands to produce digital content, with an employment series for KFC and a Christmas show for...
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For our Deep Dive into The New Retail Landscape, we take a look at what the industry’s biggest players are doing in the retail media space and quiz analysts and agency bosses about what lies ahead.
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The Japanese holding company issued a profit warning in its Q3 results as the proportion of revenue from customer transformation and technology (CT&T) fell – despite a long-standing push to devote business to digital transformation.
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As agency groups compete to take an edge in the retail media space, how can challengers and indies recruit top talent?
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The experiential experts know how to unlock imaginations. This is how you build it like Lego.
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