Epsilon and reforms to its business model have enabled stronger performance at the Paris-based firm.
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VCCP digital agency Bernadette created a digital replica to replace sausage dog behind long-time brand mascot.
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Staff turnover is a puncture in the hull of many agencies. Three London indie shops hope that raising entry-level salaries to £30,000 can reverse churn figures.
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As global regulators crack down on the influencer industry, it becomes even more essential for marketers to stay up-to-date with the rules.
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In search of lighter balance sheets, many agencies have cut learning and development budgets to the bone. As we find out, however, that’s a mistake that leads to higher staff churn.
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Mark Read presented his holding company’s internal AI platform to investors in London.
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Following data showing the UK ad industry’s ethnicity pay gulf widening, we ask agencies how they’ve managed to close their own gaps.
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Choosing the right spot for a client catch-up or recruitment meeting isn’t simple. We continue our series on business, food and drink with a trip to sunny Florida.
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The latest IPA Agency Census shows that progress on the ethnicity pay gap is stalling.
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The French holding company has unveiled a major AI investment. We speak to execs Nigel Vaz and Carla Serrano about what it hopes to achieve.
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B Labs to examine whether Havas agencies can retain B Corp status after winning Shell’s media account.
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An optimistic IPA Bellwether suggests clients are ready to invest once more. But after last year’s job losses, many agencies will need to staff up again to meet demand.
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The Sorrell-helmed holding company’s latest trading update contains little cause for optimism. What does it tell us about the health of the sector at large?
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A great platform for sharing insights and knowledge, LinkedIn can help brands become trusted voices. Unfortunately, it is also full of nonsense and egos, so how can a brand boss build a profile without adding to the noise?
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We explore why the creative studio chose to launch in the Swedish capital and how it plans to navigate the Nordic market.
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Awareness that generative AI carries an environmental cost is spreading, but how agencies might measure the impact of their usage is less clear.
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Agency creatives from across the industry weigh in on the ASA’s ban on Calvin Klein ads featuring FKA Twigs.
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For many marketers, the best bit of the job is getting to work on fresh creative ideas and then putting them out into the world. But most consumers can’t tell what’s old and what’s new, so there’s really no need to start...
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