A picture may paint a thousand words, but today’s brands not only need to grab your eyeballs, they also need to grab your ears as well. The Drum explores the growing phenomenon of sonic mnemonics, kicked off by Intel’s “bong, bong, bong, bong”,...
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This case study outlines the PR strategy behind the NAAFI (Navy Army Air Force Institutes) Year...
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This case study details the brand development strategy behind the launch of Kingspan's new company Benchmark. Kingspan wanted to expand by launching Benchmark, which would deliver inspirational architecture, but their previous brand image was high...
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This case study outlines how the delivery of a direct promotional strategy took one virtually unknown brand, Opal, and created in its place a nationally recognised telecoms brand, TalkTalk Business.
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Brand experience agency BEcause was appointed by Eurostar to deliver an experiential strategy to assert the company’s position as a leader in sustainable travel. The agency’s experiential strategy brought Eurostar’s key elements to life in a...
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Business insurance specialist QBE wanted to increase its brand awareness with insurance brokers and end-clients. There were three specific objectives: drive brand awareness, drive new business and increase employee pride. QBE felt sponsorship was...
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Luxury hotel operator Dorchester Collection wanted to increase its target audience’s awareness of the collection as a whole. This case study outlines how a media planning and buying strategy to build awareness and increase reservations ensured...
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This case study outlines the key strategy behind first direct's re:solutions campaign, with a detailed breakdown of its results, which included uplifted sales for first direct. Marketing communications agency Dialogue 141 was appointed by first...
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Scotland has a great digital and creative reputation. Whether it’s in the form of forward-thinking creative PR strategies, or ground-breaking animation, the Scottish creative sector has a lot to be proud of.
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The Drum speaks to a cross-section of agencies north of the border to find out their views on Scotland's creative landscape.Darryl Davidson, technical director, Weather Digital and Print Communications
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The Drum speaks to a cross-section of agencies north of the border to find out their views on Scotland's creative landscape.Aaron Harper, creative director, Weather Digital And Communications
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The Drum speaks to a cross-section of agencies north of the border to find out their views on Scotland's creative landscape.Steve Mills, managing director, Redhouse Lane Communications
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The Drum speaks to a cross-section of agencies north of the border to find out their views on Scotland's creative landscapeIan Ord, Business Development Director, Fifth Ring
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This feature article looks at the international struggle to assert state authority over digital communications, from Research in Motion allowing the Indian government to access its encrypted email and text message services, to Google suggesting...
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Newmarket-based premium sausage company Powters was renowned for its traditional ingredients and had a loyal following, predominantly in East Anglia. Aspiring to expand relevance, listings and sales nationally, Powters still wanted to retain the...
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PR and marketing communications agency Partners PR was appointed by RHS (Royal Horticultural Society) Garden Harlow Carr to devise a PR strategy that would achieve two aims: a) attract more visitors to the Garden during the notoriously quiet month...
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This case study outlines the customer loyalty strategy put into place by MORE TH>N to increase brand loyalty within the customer base and ultimately increase customer retention. MORE TH>N had already launched the MORE 4ME website in 2007, and...
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From consumers to marketing directors, mobile is the word on everyone’s lips at the moment. And it’s not difficult to see why - it’s estimated that by 2014, mobile devices will have overtaken PCs. Mobile devices are not only more portable – they...
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