In this article, find out how NSDesign's stunt resulted in increased reach, Twitter trending and...
Read more
Some of Stuart Feather's former colleagues at Feather Brooksbank discuss the impact that he and fellow founder Giles Brooksbank have had on the Scottish advertising industry and question whether or not he may look to start another media business,...
Read more
Bauer Media Scotland wanted to launch the revitalised Clyde 1 brand proposition, with the aim of...
Read more
Global Reviews, a leading international research company, provides the latest of our monthly...
Read more
The article highlights the background to the launch and campaign, the objectives, the...
Read more
The feature examines how Which? has used social media to achieve the following:
...
Read more
The winner of the 2011 Grand Prix is Branded3 for Twitition. The Chairman's Award was given to...
Read more
This feature highlights some of Curb's projects, such as crop circle-inspired advertising for...
Read more
In this feature we look at some of the different views on social media, from a client perspective, and how brands are using it to drive awareness, increase engagement and find out what consumers need and want.
...
Read more
The 2011 Grand Prix winner is Savvy Marketing for Soreen.
...
Read more
Yorkshire & Humber - 16/11/2011
The Drum speaks to author Mark Tungate about his view on the marketing being developed by beauty brands around the world having written his latest marketing tome 'Branded Beauty; How Marketing Changed the Way We Look'.
...
Read more
In this creative review, The Drum takes a look at some of the most interesting creative work and...
Read more
In this issue of THE DRUM, we take a look at the issue of children and careers, asking: does having children ruin careers? The Drum spoke to a number of women working in PR and digital to establish their views and personal experience of the issue....
Read more
Matt Trimmer, Principal Consultant and Managing Director of ivantage takes a look at Google...
Read more
The decision to have children is one which can potentially have a damaging effect on your career. This is particularly the case for women, due to inequality in parental leave and benefits. The Drum decided to look into how children can impact...
Read more
The Drum spoke to a cross-section of Yorkshire creative businesses to discover the mood of the creative landscape in the region.
Read more
Yorkshire & Humber - 11/11/2011
The case study outlines the integrated campaign, which aimed to increase engagement with the...
Read more
