Reviews are underway at several big advertisers, not least the Co-Op and News International who are reviewing their entire agency rosters. Here we take a look...
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In a career spanning sixty years, author J.D. Salinger famously gave very few interviews. Now another interview has emerged, two years after his death in January 2010. Just 1,200 words long, it was written by 18-year-old journalism student...
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This article outlines the background to and implementation of a coupon campaign utilising social...
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John Campbell, head of mobile at Precedent, looks at what stage we have reached in the developing world of mobile payments, and explains why using your mobile as a wallet will be a game changer by 2013.
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The Drum's Cameron Clarke heads to the Etihad Stadium to catch up with Manchester City’s head of marketing, Julian Pate, and head of digital, Richard Ayres, who explain how they are busy establishing the club as an entertainment brand to rival...
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It used to be that your job title was a simple reflection of what you did. But times have changed, and job titles have gone with them, leading to some misleading, funny and downright confusing titles. So, after stumbling across a few ‘unique’ job...
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Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact...
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In this issue, The Drum catches up with fashion designer and founder of iconic brand Red or Dead Wayne Hemingway, to discuss why retailers need to reinvent themselves in order to grow and meet the pace of change.
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The article gives insight into the development of Active Customer Service at British Gas and the...
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Both the OECD and the UK Government have recently published measures of the well-being of...
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This article provides an insight into the background to the revitalised digital strategy, how the...
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As part of The Drum’s Year of Retail, Carat and Synovate Retail Performance will be running a year-long study called the Year of Retail and the Role of Media. It will examine key elements ranging from mobile to the evolution of supermarkets. Here,...
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In its first issue of 2012, The Drum presents its annual New Year’s Honours list: those marketing services agencies we feel are worthy of a mention for their contribution to the industry in the past 12 months. In this issue of the magazine, take a...
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This article provides an insight into some of the key findings from the research, including:
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The whitepaper is aimed at all organisations in the public sector looking to use social media,...
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This article provides an insight into how Liz Scarff, social media consultant for Save the Children UK, developed the campaign. Three women who are all mothers and bloggers were selected to accompany a delivery of vaccine to Mozambique. Social...
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