Insight - Media

How SPAM’s social media presence helped the brand reach new audience

This article outlines the background to and implementation of a coupon campaign utilising social...

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Creative round-up: Keltie Cochrane, BrandOpus, Mash Creative

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact...

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How social media customer service strategy improved British Gas customer experience

The article gives insight into the development of Active Customer Service at British Gas and the...

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Meaningful brands for a sustainable future: A new approach to measuring brand value

Both the OECD and the UK Government have recently published measures of the well-being of...

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How social media gave the Poppy a digital facelift

This article provides an insight into the background to the revitalised digital strategy, how the...

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B2B mobile research reveals the rise of the ‘Appy Office’

This article provides an insight into some of the key findings from the research, including: ...

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Whitepaper: Social media and the public sector

The whitepaper is aimed at all organisations in the public sector looking to use social media,...

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Content length irrelevant when it comes to video advertising performance

The research also found that: ...

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