In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. Here, we’re looking at the question of organic vs. paid search, and whether...
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Lots of big name accounts currently under review, from Hertz, HTC and Jägermeister to LV=, Npower and Smirnoff. Here we take a look...
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Is marketing dead? - cover story
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In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012.
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From pay-per-click advertising to organic search, search marketing is an industry in its infancy, yet it plays an ever-increasing role in the strategies of digital marketing teams.
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Here The Drum selects a few insights from the report, including:
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United States - 04/05/2012
Are festivals dead, or are they a level playing field for brands? This article explores the festivals thriving in an overcrowded market, and the experiences these open up for brands willing to take the stage.
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The report is based on two pieces of research: a survey of 400 consumers conducted by OnePoll, which looked at the importance of difference factors in the online buying decision-making process, and I Spy Marketing’s own research, which covered...
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Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact...
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With a new format for the integration of Google+ searches making its way onto our screens, brands using Google+ can now occupy a larger proportion of the search results than previously.
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In this case study, read about the implementation of the cloud computing technology, which involved CloudSense collaborating with Salesforce.com to implement a public facing website for competition entrants and an internal web portal for...
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Stationery was once the mainstay of the design industry. That well-crafted business card,...
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The proliferation of mobile devices within the workplace, coupled with the expansion of cloud computing and advances in mobile device security, is transforming the mobile workforce and bringing to reality a truly mobile workforce.
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From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to...
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Email remains the preferred communication channel for most consumers. However, in order for brands to establish trust with their consumers, they need to make sure that their data is protected. Underestimating the importance of data security could...
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From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to...
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