Submit work to feature in The Drum magazine and online in the Insight section. Contact thomas...
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In the wake of the Online Media Awards this issue of The Drum publishes the awards results with comments on the winners from the judges, along with a case study of Grand Prix award winner, The Guardian, delving into all aspects that have made it...
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With the statement from the European Commission’s Digital Agenda earlier this week that small businesses in the UK are ‘not keeping up with technology’, it seems it is now essential for SMEs to turn that on its head and leverage the opportunities...
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Meabh Quoirin takes a look at the results of some nVision data which provides an insight into the role of influence and the importance of looking to friends and family for advice or sharing information about new products and services.
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Here The Drum presents a few of Affiliate Window's mobile statistics for May 2012.
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In the past year, mobile has developed at a pace, with devices becoming more sophisticated and...
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Look a little closer next time you pour your cereal, put oil in your car, pull on your boots or...
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UK advertising and marketing is teeming with individuals with all matter of prefixes or letters...
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When it comes to the Queen its hard not to think of money. From the millions shelled out on her luxurious lifestyle, opulent property and round the clock security, to the countless tourist dollars she attracts to the UK every year, we’re talking...
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With the Diamond Jubilee and the Olympics just around the corner, and all things British...
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The PR strategy, which was awarded PR Strategy of the Year and Grand Prix at The Drum Marketing Awards earlier this month, integrated social media with traditional PR, with the aim of raising awareness of the Equity for Punks scheme and the...
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This article explores the impact of 'Britishness' on consumer behaviour. Future Foundation's...
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In this article, Calverley explores key findings from the 'Crunch time: The Power of Purpose'...
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In this feature, we hear from agencies featured in the RAR Top 50 Independent Agencies report, to establish what advice they give to their clients in the ever-changing marketing landscape: whether it's utilising user experience design with...
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Submit work to feature in The Drum magazine and online in the Insight section. Contact thomas...
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In this issue, The Drum collaborates with Recommended Agency Register to publish a report on the top 50 independent agencies in London. We delve into the capital to analyse a diverse but highly recommended list of agencies, gauging their...
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The affiliate network Affiliate Window has released its latest mobile statistics for April 2012. ...
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