Email remains the preferred communication channel for most consumers. However, in order for brands to establish trust with their consumers, they need to make sure that their data is protected. Underestimating the importance of data security could...
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From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to...
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In this feature we take a look at some recent food and drinks packaging design work from jkr (for...
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PepsiCo, Birmingham Pride, ADT and Phoenix Energy all have accounts currently under review. Here we take a look...
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From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to...
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This feature examines the legislation put in place by the London Organising Committee of the Olympic Games (LOCOG), including Rule 40, which decrees that no competing Olympian can appear in a non-sponsor’s advertising campaign shortly before or...
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In the interview, Monty discusses Ford's internal communications strategy and what we can expect to see from the company in the future. In discussing brand and company transparency, Monty says:
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As multi-channel user behaviour and content consumption continue to evolve, how can clients best utilise data measurement and analysis as a key part of their online marketing strategies? In this supplement The Drum showcases opinions and ideas...
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The implementation of e-commerce and usage of the Digital Analytix module has been a considerable...
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Nik looks at how the rise in online video has caused significant challenges to traditional video distribution and rental businesses such as Blockbuster, as consumers move from video and DVD to on-demand.
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With Apple releasing its third generation iPad, what seems certain is that tablets are becoming a mass market device and their proliferation continues to grow at an incredible rate.
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Top Freelancers : Experts in their field
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Compiled from a survey of the most prominent agencies operating in design in the UK, from graphic design studios to digital agencies and integrated shops, the list ranks agencies on their UK fee income from design activities for the 2011 calendar...
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Europe’s largest consumer rights organisation, Which? was determined to develop a more efficient...
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With recent research from DWPub revealing that more than eight out of ten PR professionals currently work with bloggers to provide coverage for clients, it is clear that the importance of bloggers in the PR mix is increasing.
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The Drum caught up with Kate Cox, head of strategy at MPG Media Contacts, to talk about the company’s recent Meaningful Brands research and how retailers might become more meaningful in 2012. Cox discusses some of the findings of the Meaningful...
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One of the main themes to emerge from the conversation was women's role as mothers and the challenge that presents, including the issue of maternity leave. The panel also discussed the issue of staff perception of women in high profile roles. An...
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