In this piece, Canty discusses the findings of recent Future Foundation research into the...
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Big data may be nothing new in IT circles, but it’s a relatively new development in marketing.
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The Marketer’s Guide to Google+ argues why Google+ should be the platform of choice for search marketers, and explores its features such as hangouts, huddle and sparks.
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This issue’s cover story delves into the barren landscape of dead brands, exploring the ideas behind the Museum of Failed Products and taking a look at what marketers can learn from brands that have been left on the shelf.
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As any rocketeer will tell you, a successful launch is critical to success, but nowhere is that...
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Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to...
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The arrival of the digital era has changed the rules of engagement for marketers and brand...
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The Brandwatch Customer Service Index 2012 report looked at the results of a survey of 2000 UK...
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Submit work to feature in The Drum magazine and online in the Insight section. Contact thomas...
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Raw: Pervasive Creativity in Asia, a new book almost two years in the making, has been launched...
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It was a momentous day on a global scale. It was 18 May, the day of Facebook’s IPO and the anticipation of what this could mean for digital communications businesses hung thick in the ether as digital marketing agency owners gathered to discuss...
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This issue’s cover story takes a look at Raw: Pervasive Creativity in Asia, a new book almost two years in the making, which has been launched by Ogilvy’s David Mayo and Kunal Sinha. The book celebrates the everyday creativity and ingenuity to be...
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The Drum speaks to a cross-section of the marketing and media industries in Manchester, including The Sharp Project, Refinery and Code Computerlove. Opinions vary. Some believe that Manchester doesn’t need a specific body to promote growth, whilst...
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With start-ups and agency expansions across the creative industries, and the arrival of the BBC at MediaCity, here we ask if there is enough talent being produced in Manchester to support the rate of digital growth. Individuals from magneticNorth,...
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Stickyeyes' Online Retail Report: Womenswear, reveals a myriad of insights, including the...
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As part of The Drum’s special reports on the marketing and media scene in Manchester we speak to a number of industry insiders operating in the space to gain an insight into the key issues surrounding the city emerging as a media capital.
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Vauxhall and I Spy laid out a multi-dimensional strategy focusing on internal and external optimisation.
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The Guardian has worked on some impactful stories in the past twelve months – including revealing that the News of the World hacked Milly Dowler’s voicemail. The paper was also at the frontline during last summer’s English riots.
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