Epson delivered a 19 per cent lift in consumer consideration across Europe using Rocket Fuel's award-winning Real-time Brand Optimisation Technology.
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The case study details the thought process behind the campaign, implementation of the strategy...
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Personalisation and customised browsing experiences are key considerations for online retail, but how can these be implemented to increase engagement with brick and mortar stores? The Drum caught up with Live & Breathe, Rippleffect, Chapter and...
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With four out of ten people preferring to ROPO – research online and purchase offline – this paper suggests that retailers should adapt a dual approach of pure e-commerce and traditional offline sales KPIs.
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In a year of continuing difficulty for retail brands, retailers need to understand where to channel their energy and investment in terms of engaging consumers. We asked five retail marketing experts to provide insight into what they believe are...
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Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to...
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In this issue, The Drum catches up with founding father of the web and inductee to the Digital Hall of Fame, Sir Tim Berners-Lee, who discusses the web's lasting legacy.
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The Online Consumer Finance market report analysed search volume and click share, social media...
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The lead generation campaign came as part of Happli's plan to generate more than £20m in revenue by 2014, with a key objective of attracting new registrants.
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Millennial Media has released its latest report – Mobile Intel Series: Entertainment.
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Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to...
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Chris Bishop opened the doors on digital agency 7thingsmedia, or rather his bedroom door as that is where it all began, in 2009 with his £10,000 savings. It was the height of the recession and clients were being particularly cautious with their...
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The Drum caught up with Digital Gurus, The Little Black Book Agency and other recruitment experts to discuss the challenges facing recruitment and how it will change in the next year. What key trends can we expect to emerge?
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Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to...
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The Drum catches up with a cross-section of recruitment experts to determine the trends and key issues facing the industry at the moment, from the growing influence of social media on recruitment to the growing need for digital expertise across...
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It’s been relatively quiet on the pitch front lately, but with the Olympics now over we’re expecting the next few months to see a spike in agency reviews. In the meantime we take a look at the latest pitch activity, from Air New Zealand’s global...
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