China and its big-spending 1.3 billion citizens continue to represent a lucrative and enticing market for brands and marketers. However, finding success in China can be challenging.
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Marriott believes its hybrid in-house agency called Marriott One Media (M1M), set up in June 2018 and part of Publicis’ 'Power of One' model, will help it better protect the data of its consumers, says Alan Tsui, vice president for...
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Dedicated 'voice' agencies are on the rise. But is there enough demand from clients for them to thrive?
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Two ad industry titans — Sir Martin Sorrell, executive chairman of S4 Capital, and Brian Whipple, CEO of Accenture Interactive — addressed a packed house at The Drum Arms’ activation at the Cannes Lions festival yesterday (18...
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L’Oréal’s chief marketing officer for Western Europe, Stephane Berube, media director Gayle Noah and Essence’s global head of business planning, Sarah Walker, take The Drum behind the scenes on how the agency won one...
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Nestle, Betway and Pepsico are all trying to build programmatic knowledge, expertise and technology internally and simultaneously assure supply chain partners their margins are safe. But agencies are showing signs of resistance.
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With the rise of in-housing and managing consultancies offering clients a new breed of agency, 2018 was a turbulent year for agencies fighting to maintain the upper hand. As part of The Drum’s Breakfast Predictions 2019, associate editor...
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As their colleagues race against the clock to meet clients’ deadlines inside the 47-floor Dentsu skyscraper building that overlooks the Sumida River in Tokyo, Japan, a group of Dentsu employees, in contrast, are working on projects with...
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Renault is readying an agency model which will see its media and creative shops, Omnicom’s OMD and Publicis respectively, “merged” into one. Both will work to the same set of KPIs and be led by a “chief operating officer...
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Subscribers can download the latest issue of The Drum at the bottom of this page.
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Subscribers can download the latest issue of The Drum at the bottom of this page.
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Subscribers can download the latest issue of The Drum at the bottom of this page.
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Subscribers can download the latest issue of The Drum at the bottom of this page.
...
Read more
Subscribers can download the latest issue of The Drum at the bottom of this page.
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In this issue, The Drum explores the emotional impact of this year’s most highly anticipated Christmas campaigns, questioning whether tears are still the key to success.
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On 2 November, marketing professionals around the world came together to achieve amazing things in a very unreasonable time limit. One day, to be exact.
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