Insight - Modern Marketing

What's the meaning of 'Like'? Research reveals insight into Facebook 'Like' button

Research by ExactTarget has revealed that brands should be careful not to overestimate the...

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Survey reveals marketing insight into baby brands and how Mums buy

A recent survey has revealed insights into expectant mothers’ perception of baby brands and...

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Creative round-up: Scottish Chamber Orchestra, Glad Creative, Ben Eine

The Drum brings you a round-up of some of the interesting creative work from recent campaigns,...

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Website benchmark survey: Credit card companies need to up their game online

Global Reviews, a leading international research company, provides the first of our monthly...

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Creative round-up: BBC, Arjowiggins, BT Vision

In this creative review, The Drum takes a look at some of the most interesting creative work and...

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The next living-room revolution: internet-connected TVs

In this feature article, The Drum presents highlights from research conducted by the Internet...

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How tablet computers are changing the UK digital diet

A study by media communications agency UM London has revealed the impact tablet computers have...

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Path-to-conversion insight transformed TUI Travel's digital marketing strategy

This case study highlights how holiday group TUI Travel has changed its digital marketing...

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Girl Geeks: The Drum's top 30 women in digital under 30

Digital isn’t traditionally known as a female-friendly industry. Perhaps it’s the stereotypical...

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Hey Big Spender - who are the top spending retail advertisers?

With the current lack of consumer spend a constant worry for retailers at the moment, they are...

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Embracing social media in customer service

Social Media Week was a global event, with talks and events taking place across a number of host...

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