The former TV presenter talks to The Drum as part of our Entertainment Focus, sharing how she has been creating content on her terms since being freed from the ‘toxic’ pressures of the entertainment industry.
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He has been making people laugh since he was still at school. After three decades at the top of the comedy business, Saturday Night Live star Kenan Thompson shares how he’s using humor to make ad spots seem less like a classroom.
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The consultancy group is embarking on what is being touted as its biggest corporate restructure in decades. What could that mean for its marketing arm, Deloitte Digital?
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The coffee chain is the latest brand to do away with the chief marketer role after elevating its previous holder to CEO. The move could be seen as a vote of confidence for marketing... or an undermining of its importance.
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The Drum heads to Paris for a first look behind the scenes at the world’s largest sporting goods retailer’s massive rebrand, which spans strategy, design, internal culture and experiences.
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It’s getting tougher out there for traditional creative agencies. FCB’s recent commercial performance, though, has defied industry trends. Global chief exec Tyler Turnbull explains how it has managed this.
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The drinkware brand is at a critical juncture after seeing its revenues jump from $70m to $750m in 2023 to now being the butt of jokes. Backlash is expected when brands are thrust into culture, but the question is, what should Stanley do...
WPP has been named the most awarded holding company on earth in The Drum’s 2024 World Creative Rankings. And chief creative officer Rob Reilly is more bullish than ever on the organization’s creative future.
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It’s not easy out there, so we’ve compiled some advice from new business experts about best (and worst) pitching practices. This time, we look at how to crack chemistry sessions.
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We speak to top copywriters and art directors about how they view AI challenges to their profession – and what they think juniors should do to secure their careers.
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The smoothie brand’s chief marketing officer, Kirsty Hunter, and executive creative director, Carol Feeley, explain how it took commuters underground to highlight the importance of fertile soil.
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The sustainable media brand was rocked by tough trading conditions and rising opposition to inclusive marketing investment last year. We speak to founder Amy Williams about how it pushed through.
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