Figures showing the difference between the pay of men and women at British businesses show UK agencies have modestly improved their pay gaps compared to previous years – but still lag behind the nationwide average. ...

As cycling becomes cool and in demand, premium bicycle brand Firefox Bikes is looking at the category with renewed excitement and marketing investment. It has just launched its first branded future-ready experience center in India. The Drum finds...

TikTok today announced that it has inked a new deal with ad measurement, verification and analytics platform DoubleVerify to elevate its ad measurement capabilities. Here’s what you need to know. ...

With staff returning, agencies are reimagining offices as smarter, greener and more centralized than ever before. We ask agency leaders how – and why – they’re reimagining the workplace. ...

With the roll-out of iOS 15 officially under way, Apple users gain greater visibility into how their personal information is used – and more control over what data they offer up to marketers and app developers. The changes included in...

Brands, agencies and consumers all want advertising to be more inclusive in its representation of society – a problem the industry has repeatedly failed to solve. Wunderman Thompson explain what’s behind its latest solution ...

This week, high street retailer Boots announced its expansion into adland with the launch of Boots Media Group, its own in-house agency, to make creative work for its suppliers. Chief marketer Pete Markey tells The Drum why the initiative is ...

As digital commerce services become more important to agencies seeking a competitive edge, VMLY&R has appointed Beth Ann Kaminkow, head of its commerce business, to lead its New York shop. We ask Kaminkow how she plans on juggling both gigs,...

R/GA hopes its ’experience community’ of digital specialists can help guide brands through a changing online landscape. As part of The Drum’s Experiential Marketing Deep Dive, we speak to Michael Olaye, vice-president and...

Despite the stop-and-start economic recovery, specialist agencies are enjoying an overdue autumn of demand from clients eager to return to events and experiential marketing. As part of The Drum’s Experiential Marketing Deep Dive,...

As the Scottish government prepares to kick off a four-day week pilot scheme, we catch up with an English indie agency one year into its own shorter work week experiment. ...