Three months ago, she was an unmissable presence on the Cannes Croissette relaunching Dentsu to the market and laying out her plans for its future. Now, she’s on her way out. What’s behind the sudden exit?
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Only a handful of British agencies have established themselves as both B Corps and gained ‘recommended’ status from their client endorsements. We list them all here.
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Social platform Reddit is bringing Spiketrap’s audience contextualization technology within its own walls in a bid to bolster its advertising efforts, per a new announcement.
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Digital transformation work has been a high-growth service area for agency groups in recent years. It’s the bread and butter of Deloitte Digital, but isn’t the easiest concept to unpack.
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Chinese and American TikTok are vastly different from each other, but not in the ways you’d expect. Erica Yang, chief executive of the Chinese-American social agency and venture studio RealHype Creative, outlines three areas US marketers...
After years of funding some of the biggest public health campaigns ever staged, governments are among the biggest-spending advertisers on the planet. All eyes are now on their budgets.
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As the summer’s festival season in Edinburgh wraps up for another year, we discover which agencies based north of the border get the nod from clients.
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As the agency prepares to take on the Co-op’s digital business, MullenLowe’s Nicky Bullard explains how she plans to apply Covid crisis lessons to boost the retailer’s e-commerce approach.
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As agencies look to tighten purse strings, freelancers are often first to take the hit. We speak to freelancers, recruiters and support networks to get a better picture of the challenges expected over coming months.
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Former president’s social app has had an influx of users since the FBI’s raid on his Mar-a-Lago residence. Still, it has yet to bring on any paying advertisers, leaving some skeptical of its staying power.
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We catch up with PepsiCo’s new chief marketer, Jane Wakely, for The Drum’s 3 Actionable Insights series, where top industry leaders share their thoughts about the actions our readers should take...
After making a surprise move from Wunderman Thompson to Media.Monks and winning a legal battle with the Daily Mail, star creative director Jo Wallace tells us what we can expect to see from her next.
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Agencies across the advertising industry are having to increase their client fees. But while it might be necessary to cope with higher running costs, any rise carries risk. Here’s how to mitigate it.
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Resident Advisor is best known as a hub for dance music and club culture. Now its content practice, which works with Nike and Sonos, is launching as a creative agency. We find out why as part of The Drum’s Audio Deep Dive.
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