L’Oréal’s chief marketing officer for Western Europe, Stephane Berube, media director Gayle Noah and Essence’s global head of business planning, Sarah Walker, take The Drum behind the scenes on how the agency won one...
Read more
Nestle, Betway and Pepsico are all trying to build programmatic knowledge, expertise and technology internally and simultaneously assure supply chain partners their margins are safe. But agencies are showing signs of resistance.
...
Read more
With the rise of in-housing and managing consultancies offering clients a new breed of agency, 2018 was a turbulent year for agencies fighting to maintain the upper hand. As part of The Drum’s Breakfast Predictions 2019, associate editor...
Read more
As their colleagues race against the clock to meet clients’ deadlines inside the 47-floor Dentsu skyscraper building that overlooks the Sumida River in Tokyo, Japan, a group of Dentsu employees, in contrast, are working on projects with...
Read more
Renault is readying an agency model which will see its media and creative shops, Omnicom’s OMD and Publicis respectively, “merged” into one. Both will work to the same set of KPIs and be led by a “chief operating officer...
Read more
Subscribers can download the latest issue of The Drum at the bottom of this page.
...
Read more
Subscribers can download the latest issue of The Drum at the bottom of this page.
...
Read more
Subscribers can download the latest issue of The Drum at the bottom of this page.
...
Read more
Subscribers can download the latest issue of The Drum at the bottom of this page.
...
Read more
Subscribers can download the latest issue of The Drum at the bottom of this page.
...
Read more
In this issue, The Drum explores the emotional impact of this year’s most highly anticipated Christmas campaigns, questioning whether tears are still the key to success.
...
Read more
On 2 November, marketing professionals around the world came together to achieve amazing things in a very unreasonable time limit. One day, to be exact.
...
Read more
This issue, The Drum magazine examines whether politics still needs a sprinkling of spin and looks at how you can help change the world at our Plan it Day event.
...
Read more
Last night #SMBuzzChat covered multiple subjects including reactive content, baby shoes and whether it’s good to act like a robot. It’s not good just in case you wondering.
...
Read more
This issue, The Drum magazine has undergone a refresh as it repositions its focus to concentrate on delivering content around its new strapline; How marketing can change the world.
...
Read more
This issue of The Drum is focused on retail as we explore the latest trends shaping the space and look at how social networks are adopting e-commerce.
...
Read more
