What can brands in the Asia Pacific do to stop virtue signaling and go beyond openly declaring their support for the LGBTQ+ community? As part of The Drum’s Marketing and the Marginalized Deep Dive, we find out how brands can meet...
There are still many countries in Asia Pacific where being LGBTQ+ is illegal. As part of The Drum’s Marketing and the Marginalized Deep Dive, we find out how brands in the region are campaigning for equality.
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As part of our Deep Dive on Marketing and the Marginalized, The Drum explores potential solutions to ageism from agencies across the world, from recruitment reforms and mentorship programs to flexible work and healthcare policies.
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We sit down with Superunion chief Jim Prior to talk expansion, following clients and tech into new opportunities, and whether the agency can reposition itself in the market and grow at the same time.
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We catch up with Kim Lim, the managing director for Malaysia at Universal Music, to hear how the Vivendi-owned entertainment group is working with ReverseAds to identify relevant audiences by device ID rather than cookies.
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MSQ Partners boss Peter Reid discusses the group’s fortunate year, its plans for American expansion and leadership lessons taken from the pandemic.
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The Global View is a monthly briefing from The Drum’s editors and reporters, breaking down trends and developments in markets around the world. Tune into our latest session where Asia Pacific publisher Charlotte McEleny and reporter...
Does the need to cater for remote and in-person staff, plus caution around rising cases of Covid-19, mean agencies are in for another unusual yuletide?
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Today’s audiences want to see action, not ads or messages delivered from on high. They want to engage and belong within a community, experiences that brands can support in meaningful ways. The Drum finds out how brands like Four Star are...
YouTube today unveiled a handful of changes to its terms and conditions that will take effect early next year. Most of the changes have been made with the intention of improving clarity surrounding the platform’s terms and policies for...
Laura Maness talks The Drum through its two-year process, telling us how Havas New York is now looking to guide other agencies toward B Corp certification in an effort to “uplift the whole industry.”
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As people actively seek content and authentic experiences that bring them joy, The Drum finds out how brands in APAC are turning to TikTok to help their consumers achieve this.
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R/GA’s chief marketing officer Ashish Prashar argues that an approach to recruitment informed by social justice can help companies devise a better future for employees.
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Digital advertisers have a responsibility to minimize ad fraud across their platforms, however both organizations and consumers are often impacted by wrongdoers within the current supply chain. As ad fraud becomes ever more sophisticated, it is...
The US Federal Trade Commission has announced that it will take new measures of enforcement against service models that trick consumers into subscriptions and make it difficult for them to cancel. Here’s what you need to know.
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As agency holding companies deepen their investment and dependence on data units, we explore how they plan to stand out to clients as part of The Drum‘s Data Deep Dive.
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Mega sales such as Singles’ Day have not lost their luster in South East Asia, with the events getting grander and shoppers more enthusiastic than ever.
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