We catch up with PepsiCo’s new chief marketer, Jane Wakely, for The Drum’s 3 Actionable Insights series, where top industry leaders share their thoughts about the actions our readers should take...
After making a surprise move from Wunderman Thompson to Media.Monks and winning a legal battle with the Daily Mail, star creative director Jo Wallace tells us what we can expect to see from her next.
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Agencies across the advertising industry are having to increase their client fees. But while it might be necessary to cope with higher running costs, any rise carries risk. Here’s how to mitigate it.
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Resident Advisor is best known as a hub for dance music and club culture. Now its content practice, which works with Nike and Sonos, is launching as a creative agency. We find out why as part of The Drum’s Audio Deep Dive.
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Dutch digital agency group Dept has acquired British design and experience studio ShopTalk for an undisclosed fee, in a bid to boost both its branding capabilities and its foothold in the UK.
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The US is a vast, attractive market for British agencies, but establishing a foothold isn’t easy. Two agencies on the cusp of their US debuts share their plans for empire-building.
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The Meta-owned WhatsApp has rolled out a suite of new features to protect user privacy and enhance security, including screenshot blocking and new notification controls.
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Worsening economic prospects in the UK, US and Eurozone have agency leaders planning cautiously for “difficult business conditions” in the coming months. The Drum asks – just how bad will it get?
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As Stagwell reveals its financial performance for the first six months of the year, chairman and founder Mark Penn is optimistic about its prospects amid a shaky economy.
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Healthcare client spending has increased massively since the beginning of the pandemic. Will their newfound enthusiasm for marketing outlast a potential recession?
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Gambling-related shirt sponsorship deals have staged a small revival on the back of several deals signed by English rugby and cricket teams, according to new research published by Caytoo.
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Dentsu is one of the top agencies in Jakarta, but its lead in Indonesia is far from guaranteed. We catch up with CEO Prakash Kamdar to hear his plan for remaining competitive.
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