It’s not easy out there, so we’ve compiled some advice from new business experts about best (and worst) pitching practices. This time, we look at how to crack chemistry sessions.
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We speak to top copywriters and art directors about how they view AI challenges to their profession – and what they think juniors should do to secure their careers.
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The smoothie brand’s chief marketing officer, Kirsty Hunter, and executive creative director, Carol Feeley, explain how it took commuters underground to highlight the importance of fertile soil.
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The sustainable media brand was rocked by tough trading conditions and rising opposition to inclusive marketing investment last year. We speak to founder Amy Williams about how it pushed through.
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It’s not easy out there. So, we’ve compiled some advice from new business experts about the best (and worst) ways to pitch. This time, look at best practices for making your final argument to a client.
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Quality Experience’s Ari Weiss – one of the best creatives in the business, according to our World Creative Rankings – discusses his decision to follow a successful career at DDB with indie agency launch.
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The third edition of a bumper set of Agency Advice columns about emotional advertising explores whether successful emotional storytelling in ads comes from choosing the right time – or earning your chance to speak to audiences.
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Having just been named among the top 10 agencies in the industry in this year’s World Creative Rankings, we speak catch up with the Paris shop’s president, Bertille Toledano, about how it has translated French creative expertise into...
The partnership – through which IPG will harness Adobe’s AI GenStudio – follows hot on the heels of similar efforts among advertising holding companies.
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Ogilvy UK was one of the standout agencies in this year’s World Creative Rankings. The leaders behind the business tell us how they’re connecting creative quality to commercial results.
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Rethink has been named the best creative agency in North America and, indeed, the world in The Drum’s World Creative Rankings. Strategy chief Sean McDonald explains how it’s improved both revenue and rankings.
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For the second year running, the German agency has been named the best creative shop in EMEA in The Drum’s World Creative Rankings. Partner and creative chief Alex Schill explains how it tethers creative wit to commercial growth.
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