After top client Coke doubled down on AI, WPP’s CEO brushed off the potential impact the tech will have on its creative businesses at its earnings update.
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While the younger generations may be top of the pack for social change, all demographics are taking more responsibility for their environmental footprints and expect companies to do the same.
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After years of sales decline, the M&S clothing and home division has reported record results. We look at how it is gaining back ground on its rivals.
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In the nascent AI and machine learning services market, digital agencies are pursuing divergent paths on what to offer, how to build it – and how much they should charge clients.
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Email marketing is an essential aspect of B2B sales and losing subscribers means money is left on the table. Here are five moves to help win them back.
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In their quest for continuity, agencies often struggle to balance the needs of clients and staff. VMLY&R, Weber Shandwick and others have found that embracing change can help keep everybody happy.
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