With consumers cutting back on impulse purchasing, the games market suffered a tough time in 2009. But with a glut of big name releases ready for a seasonal launch – and a growing trend towards digital distribution – it is make-or-break time. But...
With the advent of social media and digital marketing, are we now witnessing the death of traditional advertising? In this feature article The Drum speaks to agencies to find out what they think about the idea that traditional, above-the-line...
This feature article presents the results of research undertaken by Gartner, which highlights that the majority of companies have no defined procedures have no defined procedures for handling social media in crisis situations.
"I am glad Yorkshire Forward is going and after everything I have read on the web, so is everyone else. I do not remember anyone ever asking me if I wanted to spend my hard earned taxes on yacht races or marketing Leeds. I am not Conservative but...
In this article The Drum looks at the closure of Pravda, one of Manchester's leading advertising agencies: why did it close its doors? And what about those who lie in the wake of the failed business?
In this interview, IPA director Hamish Pringle talks openly to The Drum about why he is frustrated to see effective work coming to a stop just as momentum was building.
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At just 18 years of age, digital entrepreneur David Carter has already secured £50,000 of investment, enjoyed meetings with a publishing magnate, is moving to new offices in Manchester’s Sharp Project (away from his bedroom in Stockport) while...
The Drum met up with Domino's marketing director Simon Wallis to talk about its plan for the brand and the agencies it employs, digital innovations such as the brand's use of social media, and the future of sponsorship for the brand.
The UK's love affair with all things automotive is unparalleled, with more convertibles, GTIs, bigger engines and higher specifications purchased here than almost anywhere else in the world. But what people want and what people need has...
In this article, Martin Jordan at Equator looks at the key elements of a successful blog, and why it's not enough just assume that 'build it and they will come'.
The internet is an area engaged by every marketer across the world. Yet this space is also being touted as the battle ground for the next world war. How would this effect life and work as we know it? And what can we do about it?
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