Quirk Education specialises in the synthesis of knowledge from partners like Quirk and BrandsEye, converting it into practical learning for marketers and entrepreneurs. Here, The Drum presents a chapter from the latest edition of eMarketing: the...

The current economic climate and tightened purse-strings have an effect on the quantity and quality of products making their way into consumers' shopping baskets. Here, The Drum explores the findings of a recent survey by Mintel into the changing...

The Drum wanted to get an insight into the retail sector from the perspective of the marketing services industry. So we asked a cross-section of agencies to tell us about the key trends in retail, and discovered that m-commerce is just one of the...

In this feature, The Drum takes a look at the fundamentals for customer loyalty. From treating customers how you would like to be treated, to fully utilising CRM to create the best possible brand experience, we bring you 11 tips on keeping...

Constantly connected to others via the channels of social media, we're always trying to engage with others to learn, network, share advice or simply talk. However, could it be that in reaching out to others via social media, we are forgetting...

A picture may paint a thousand words, but today’s brands not only need to grab your eyeballs, they also need to grab your ears as well. The Drum explores the growing phenomenon of sonic mnemonics, kicked off by Intel’s “bong, bong, bong, bong”,...