The streaming wars are heating up. Netflix’s dominance looks to be fading and everything from OTT apps to national broadcasters are playing for keeps. The Drum has identified accessibility, addressability and affordability as three vital...
The Drum speaks to Tom Wan, the president of experience at Ogilvy China to find out how the agency is building an experience offering for its clients and how it is leveraging the metaverse.
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More agencies are offering their workers unlimited paid time off in an attempt to recruit new talent and protect staff from exhaustion and burnout. How does it work?
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As part of this week’s Digital Transformation Festival, we take a look at the agencies that come most highly recommended by their clients for their work in digital strategy.
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Digital challenger Atom Bank appointed indie agency Creature without a formal pitch recently. The brand and agency tells us what they are planning.
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As a brand with history in gaming marketing, it may be no surprise that Mastercard is building future products and services rooted in gaming. The Drum speaks to Kaveri Kullar, its vice-president of consumer marketing in APAC, about the...
Following news that TV ratings titan Nieslen has come to a takeover agreement with a group of private equity players, media measurement experts explain why the moment for challenger brands is now.
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The rate of inflation has risen in almost every major advertising market around the world in recent months. The Drum talks to agency leaders about what increased costs mean for their businesses.
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The Drum catches up with Leo Burnett Chicago’s new head of production, Ashley Geisheker, who was widely praised for her most recent work on the headline-grabbing ’Lost Class’ campaign. She tells us what she's learned...
The return to the office in adland has been full of fits and starts. But, as many agencies now begin to welcome their staff back to in-person workdays, there are plenty of new realities to be mindful of. Here are seven key pieces of advice to help...
After one of its most successful years in business, AKQA founder Ajaz Ahmed shares how the company is consolidating its new way of working and why, in the face of ‘the great resignation,’ it’s seen a 110% increase in talent...
As part of Women’s History Month, The Drum speaks to Carlos Alimurung, chief executive officer of One Esports, to find out why women are driving the growth of esports, especially in South East Asia.
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As part of Drum’s Deep Dive into The New Customer Experience Economy, we take a look at the UK agencies that get the most love from their clients for their expertise in this crucial sector.
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As part of The Drum’s Deep Dive into The New Customer Experience Economy, we speak to REA Group and Zendesk about how they are working together to improve the customer experience.
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As part of The Drum’s deep dive into all things CX, we surveyed top experts as to how brands and agencies can provide consumers with the kind of tailored experiences they’ve come to expect – while also offering transparent...
The Drum catches up with Ravi Shankar, the new chief marketing officer of used car e-commerce platform, Carsome, on how the brand is using marketing to change consumer mindsets and behaviors towards the used car industry.
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