Even normal, everyday people with a hefty following on social media can influence thousands upon thousands of consumers. Their ready-made audiences are a key attraction for advertisers, with companies keen to capitalize on the buying power of...

You don’t need another explainer on the impact video can have on your brand or more facts and figures about its importance in marketing, but you do need options on how to incorporate it into your website. Here&rsquo...

Toby Southgate became global CEO of Swedish agency Forsman & Bodenfors last year. Here’s his ambitious plan for the agency. ...

Video rules. How to jump into the hottest video marketing trends. ...

Making their debut in the 19th century, fighter brands (or flanker brands) initially began between competing cigarette companies. Today, brands must decide if they want to build a range of products to accommodate different pricing tiers or focus...

Movies have been exploring AI for years. In fact, the phrase ‘artificial intelligence’ often conjures up memories of The Matrix, with Neo kung fu fighting his way through a simulated world. As cool as that vision is, AI has morphed...

VCCP explains what Cowry Consulting, one of the largest behavioural science organizations in the UK, will bring to the agency group’s arsenal. ...

A new division of the legendary indie ad shop is looking to generate serious revenue from design and branding briefs, explains creative director Adam Rix.  ...

Specialist e-commerce agency Havas Market explains how it plans to accelerate international sales for bike brand Brompton. ...

The social media giant’s new design will see the Shop tab axed and Reels booted from its centralized position in the user interface. ...

The WPP network has acquired Fenom Digital for its Salesforce expertise. ...

With more consumers ditching booze for at least a month, alcoholic and nonalcoholic beverage brands alike are finding new ways to engage fans. ...

The latest Dutch agency to cross the North Sea, Publicis-owned Boomerang is cementing its presence in London this year as the holding company looks beyond Britain to build up its social expertise. ...

Interpublic Group plans to build up its healthcare ‘accelerator’ business in Europe this year. Executives at the nascent division explain how they plan to cross the Atlantic. ...

Princes picked Lucky Generals to handle its seafood brand account at the end of 2022. How does the agency plan on helping the firm market through the recession? ...

A “messy” TV ecosystem is putting buyers off according to James Rooke, who says it’s time to work with the competition.  ...

The ad industry is bracing for major disruption in the coming year. Just ask the experts.  ...

From disengaged stakeholders to patronizing board members, the ad industry execs in charge of controlling their companies’ environmental impact can often have their work cut out for them. We find out how it’s not always easy being...