Boots has launched its own podcast series that will touch on taboo subjects as the brand looks to “reposition” itself from product pusher to a place for advice. We speak to Emma Locker, the retailer’s head of marketing, to find...

French advertising empire Publicis Groupe announced today that it has recovered from the economic hit of Covid-19 in its half-year financial results. We speak to chief executive officer Arthur Sadoun about the group’s recovery, how it...

In June, Britain’s broadcasters set aside their differences to launch Cflight, a tool designed to gauge campaign reach and frequency across linear TV and broadcaster video on demand (BVOD). The Drum explores how this progresses the...

Food wastage is trashing the environment, but sustainable food delivery app Too Good to Go might hold the solution. Described as a ‘win-win-win’ situation, Future 50 inductee Anoushka Grover explains why.  ...

With brick-and-mortar retailers closed for business and masks the accessory du jour, cosmetics and personal care brands everywhere struggled to sell. But even while lipstick went out of style, beauty brands still managed to grow –thanks to...

In September 2019, Thomas Cook went bust. Less than a year later, it was reborn as a digital start-up. Here’s the story of how one marketer fought to keep the 180-year-old brand alive through liquidation, acquisition and a pandemic that...

In February 2021, TikTok surprised many by announcing a global sponsorship of the Uefa Euro 2020, the delayed football tournament set to kick off just four months later. The clock was ticking, and James Rothwell, its head of marketing EMEA,...

The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. In this instalment, we reveal the countries the most award-winning work came from. ...