Fewer than a half of the British public would choose to report an ad they find offensive, according to new research from YouGov. Only 45% of respondents to a survey said they would register a complaint with the relevant regulator, while 43%...
As rumors swirl around the possibility of a Netflix-Roku deal, industry experts share their boldest predictions for what a potential acquisition could mean for the future of streaming and media buying in the space.
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Mark Steel, boss of WPP’s new e-commerce management service Everymile, explains why it’s getting into the delivery game, what it will offer brands and what revenue share model it is trialing.
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Cheil Singapore’s new leadership is eager to bolster its creative reputation among the city’s agency scene. They explain their master plan to The Drum, and why the agency’s close relationship with its largest client is a double...
Amazon is firing back at US legislators who are on a mission to improve marketplace competition by damping self-promotional behavior by major tech companies.
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Producing top creative amid the Shanghai lockdowns isn’t easy. We speak to the founder of boutique agency Water to find out how it has managed to shoot new work around the restrictions.
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The Drum’s Independent Agencies Census, released this week, has revealed the best-performing indie agency businesses in Britain. Looking deeper into the results, we can see how small agencies – those with less than 50 staff –...
The Drum’s Independent Agency Census, released this week, has revealed the best-performing indie agency businesses in Britain. And by scrutinizing the results in detail, we can explore how larger indie shops – those with more than 50...
Meta has filed a submission with the US Department of Commerce that accuses Apple of unfairly inhibiting marketplace competition by employing “self-serving tactics.” The social media giant has a bone to pick over Apple’s privacy...
While network agencies have hubs in the UK’s major cities, much of the country’s regional agency scene is made up of independent agencies. So, where are the best-performing indies in the UK?
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The Drum’s Independent Agency Census, released today, has revealed the best-performing indie agency businesses in Britain. But what of the health of the independent sector at large?
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After winning the business for German telco giant Deutsche Telekom, Adam & Eve/DDB is planning to service its client through the quaint vehicle of a physical office. Its team explains why remote work would have wasted a rare opportunity.
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The third-party cookie is on its way out, but the transition won’t be the same everywhere. We speak to programmatic experts about why brands will have to operate differently in China, and whether alternative solutions will be ready by...
If gaming is becoming more popular, why don’t more brands just make their own... it’s easier than ever right? As part of The Drum’s Gaming Advertising Deep Dive, we explore why it isn’t quite that simple.
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Last week, Asics cemented its commitment to its ‘healthy body, healthy mind’ philosophy by announcing it will now be building mental health support into the contracts of the athletes it sponsors. We catch up with the team behind the...
