Marketers will find festive cheer in short supply as they read the latest global trends report published by Warc, with 95% bracing for the fallout of a looming recession amid spiraling inflation.
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Audiences are increasingly turning to connected TV (CTV) to watch live sports and entertainment, but with increased demand comes huge infrastructure pressures on programmatic ad serving. Experts paint a pessimistic outlook for a scaled solution...
In the run-up to Cop27, The Drum sat down with Anna Lungley, chief sustainability officer at Dentsu, to hear about the biggest challenges facing the advertising and marketing industry when it comes to climate change.
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We find out what retaining the armed forces’ creative account means for the Next Fifteen-owned collective formed from merger of Engine Creative and Odd.
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