In the midst of controversy surrounding the accuracy of Nielsen’s TV and video reporting — which has led the Media Rating Council to consider suspending the industry accreditation of the TV ratings and measurement giant — media...
Agencies are hiring new hands left, right and center at the moment. We explore how big and small agencies are taking advantage of remote recruitment to build distanced teams – and find out what that could mean for staff.
...
An influx of regulatory activity focused on protecting consumer data privacy comes as the curtain falls on third-party cookies. These challenges, in combination with the rise in direct-to-consumer (DTC) competitors, have created new...
There’s a lot riding on Christmas 2021, with many still reeling from the muted celebrations of 2020. As part of The Drum’s Retail Deep Dive, The Drum probed top agency creatives for their cheat codes, to share how they’re...
The latest hype surrounding the blockchain concerns non-fungible tokens (NFTs), with brands such as Coca-Cola, Dole and Twitter already selling in this way. As part of our Retail Deep Dive, The Drum speaks to the brands, agencies,...
Livestream shopping, where live video connects buyers and sellers in real-time, wherever they are, has exploded in popularity in Asia Pacific. As part of The Drum’s Retail Deep Dive, we explore who is doing it best and what exactly western...
The antitrust battles being waged in Washington are heating up. Amid an influx of pressure from businesses and interest groups to limit the power of big tech players, lawmakers have introduced a bill that could impose new restrictions on app...
Google and Apple’s plans to move away from cookies in favor of a ‘privacy-first web’ is pushing the advertising industry to rethink how it targets and personalizes advertising online. The Drum catches up with Mondelez, one...
Nielsen, the market research firm whose methodologies are often viewed as the definitive standards for television and connected television (CTV) ratings and ad measurement, is facing mounting pressure after the Video Advertising Bureau (VAB)...
While every brand in the world has been impacted by the pandemic, few brands have managed to positively embed themselves into the story of the past year and a half like Unilever’s Lifebuoy.
...
LadBible Group has been on an expansion spree in the past two years, with offices opening in Ireland and Australia. It recently opened a New Zealand arm, after seeing success in Australia, less than 18 months after launch. The Drum catches up with...
S4 Capital, the company created by Sir Martin Sorrell following his exit from WPP, has unveiled a major rebrand of its 24 agencies. We find out what the business hopes to achieve with its revamp.
...
Boots has launched its own podcast series that will touch on taboo subjects as the brand looks to “reposition” itself from product pusher to a place for advice. We speak to Emma Locker, the retailer’s head of marketing, to find...
The level of exposure to online content including advertising for children in Vietnam is increasing, with nearly 80% of this audience choosing to view the internet over television and 98% accessing information from online sources in 2020. The...
French advertising empire Publicis Groupe announced today that it has recovered from the economic hit of Covid-19 in its half-year financial results. We speak to chief executive officer Arthur Sadoun about the group’s recovery, how it...
In June, Britain’s broadcasters set aside their differences to launch Cflight, a tool designed to gauge campaign reach and frequency across linear TV and broadcaster video on demand (BVOD). The Drum explores how this progresses the...
China contributed $835m in extra ad spend, or 1.0% of the entire ad market during the 2018 World Cup. The Drum finds out from Italian side Juventus how it is aiming to capture the market in China and around Asia Pacific.
...
Food wastage is trashing the environment, but sustainable food delivery app Too Good to Go might hold the solution. Described as a ‘win-win-win’ situation, Future 50 inductee Anoushka Grover explains why.
...
