A study of UK and US consumer habits around online shopping has highlighted a disconnect between the digital experience provided by traditional retailers and the digital experience expected by consumers.
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Does the creative industry in Yorkshire receive enough support from regionally-based clients?
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Yorkshire & Humber - 29/11/2012
Are there strong relationships between agencies and universities and colleges in the region, and are they adequately preparing graduates for the workplace?
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Yorkshire & Humber - 28/11/2012
Is there still such a thing as a Yorkshire digital scene or do all agencies have some sort of digital offering?
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Yorkshire & Humber - 27/11/2012
Nick Ramshaw, MD, Thompson Brand Partners
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Yorkshire & Humber - 27/11/2012
Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to...
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The annual RAR Top 100 Agencies Outside London puts the spotlight on the marketing services companies to be found outside of the M25.
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This issue of The Drum features a social media buzzword poster challenge, created as part of this year's Digital Podge lunch, The Social One, which saw agencies tasked with illustrating buzzwords associated with social. The result is a series of...
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What is the biggest challenge of operating in Scotland?
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Digital video is a key element of online behaviour, with 63 per cent of the UK population watching more than 10 billion online videos each month, and 65 per cent of the UK online video audience exposed to video advertising each month.
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GCHQ is one of the UK’s three intelligence agencies alongside Mi5 and Mi6. Against a backdrop of the UK’s new Cyber Security strategy, GCHQ needed to recruit people with the critical skills necessary to help defend the UK network from Cyber attack...
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Precedent assessed how well equipped 20 Scottish single malt brands (including Glenmorangie,...
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In October 2012, iProspect released its ‘2012 Mobile Landscape: Western Europe’ eBook. In...
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starcount wanted to be the world’s first truly global social media chart – a massive project that...
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This issue of The Drum magazine reveals the winners of the DADI Awards, featuring Individual of the Year winner Sir Martin Sorrell. We also take a look at the winning case studies behind this year's Grand Prix and Chairman's Award.
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Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to...
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Sponge has unveiled a white paper with a ten-point action plan on how retailers need to evolve their loyalty programmes to connect with smartphone-using customers. The Drum takes a look at the key points.
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User experience is rapidly becoming more of a key consideration for brands as they seek to provide enjoyable platforms for consumers to engage with. But what mistakes are brands making when it comes to UX?
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