It’s not easy out there. So, we’ve compiled some advice from new business experts about the best (and worst) ways to pitch. This time, look at best practices for making your final argument to a client.
...
Quality Experience’s Ari Weiss – one of the best creatives in the business, according to our World Creative Rankings – discusses his decision to follow a successful career at DDB with indie agency launch.
...
The third edition of a bumper set of Agency Advice columns about emotional advertising explores whether successful emotional storytelling in ads comes from choosing the right time – or earning your chance to speak to audiences.
...
Having just been named among the top 10 agencies in the industry in this year’s World Creative Rankings, we speak catch up with the Paris shop’s president, Bertille Toledano, about how it has translated French creative expertise into...
The partnership – through which IPG will harness Adobe’s AI GenStudio – follows hot on the heels of similar efforts among advertising holding companies.
...
Ogilvy UK was one of the standout agencies in this year’s World Creative Rankings. The leaders behind the business tell us how they’re connecting creative quality to commercial results.
...
Rethink has been named the best creative agency in North America and, indeed, the world in The Drum’s World Creative Rankings. Strategy chief Sean McDonald explains how it’s improved both revenue and rankings.
...
For the second year running, the German agency has been named the best creative shop in EMEA in The Drum’s World Creative Rankings. Partner and creative chief Alex Schill explains how it tethers creative wit to commercial growth.
...
2023 figures show growth slipped at the US challenger group, but CEO Mark Penn is predicting a bumper 2024 with the anticipated election ’slugfest’ pushing up political ad spend.
...
WPP boss Mark Read says the holding company’s 2023 figures show it weathered a tough year. However, analysts suggest there are still plenty of questions to be answered about operating models and AI.
...