Amazon is launching a range of new marketing solutions, ranging from interactive audio and video ad capabilities to a DIY survey tool that enables brands to measure awareness and intent among Amazon shoppers.
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As part of The Drum’s Globalization Deep Dive, we ask whether, in an increasingly divided world, it’s possible for a brand to maintain pride in its country of origin while expanding global appeal.
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As agencies across the industry reimagine what work looks like, we explore how one indie is paying for staffers to work remotely in art galleries across the UK capital.
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As AMV BBDO deputy ECD Toby Allen prepares to move on to his next job, where he’ll be leading The&Partnership’s London crew, The Drum catches up with him to find out about his vision for creative leadership and a fair advertising...
China’s new Personal Information Protection Law (PIPL), its version of GDPR, lays out a comprehensive set of rules for how businesses should collect, use, process, share and transfer personal information in China. The Drum goes inside...
In the last year, holding companies and challenger rivals have had their eye on Latin American countries, with a string of partnerships, new offices and acquisitions. As we take a Deep Dive into how the pandemic has sped up the globalization of...
Global digital literacy may be making the world a smaller place as we connect with one another across borders, but how much does ‘local’ still factor into our buying decisions? As part of our Globalization Deep Dive, The Drum and...
The Global View is a monthly briefing from The Drum’s editors and top journalists, breaking down trends and developments in markets around the world. This month, US editor Kenneth Hein and reporter Kendra Clark join editor Cameron Clarke for...
Football clubs are arguably up there as the world’s most beloved brands. But how does something so inherently local inspire fandom around the world? How do the clubs keep a sense of who they are while engaging fans on the other side of the...
Major advertisers have embraced single-agency relationships in a flurry of recent account reviews. What’s behind the trend, and what does it mean for advertising and media agencies?
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Stagwell Group and Serviceplan Group have teamed up across the Atlantic for a strategic media buying partnership. What’s behind this transatlantic team-up?
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Bombay Sapphire has built a brand image around the clout and exclusivity of the fine art world. As art festivals, galleries and museums shut up shop during the pandemic, however, the brand decided it was time for a change. Now the brand is looking...
Toyota has entered esports after frontline learning, or 'genba', helped it understand that the virtual experience and community around driving can augment its 'real-life' activities. The Drum finds out how Toyota shows...
The Advertising Standards Authority (ASA) is the UK body tasked with policing ads running across a broad array of media channels. During its long life, it has evolved several times to meet modern demands. Now The Drum speaks to Guy Parker,...
Global insurance brand Axa is working on future-proofing its sports branding plans. Sabrina Cheung, chief brand and communications officer of Axa Asia shares the strategy with The Drum.
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Following accusations that the measurement firm was underreporting viewership numbers, Nielsen saw accreditation of parts of both its local and national business suspended last month by the Media Rating Council. Now the company is preparing for a...
Figures showing the difference between the pay of men and women at British businesses show UK agencies have modestly improved their pay gaps compared to previous years – but still lag behind the nationwide average.
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Brands have seen 18 months of constant flux, with Covid-19 creating economic instability across the globe. But as countries slowly open up and businesses start to get back into the office, their recovery is coinciding with a pivotal time in the...
