Next Fifteen Communications announced last week that it’s set to acquire the UK operations of creative and media agency Engine. We caught up with chief executive officer Tim Dyson to find out why.
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After a year in the driving seat, TBWA\Chiat\Day NY boss Nancy Reyes explains how the external pressures buffeting the industry can, in fact, become opportunities for agencies.
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The Drum catches up with Marriott’s APAC vice-president of marketing, loyalty and partnership, Julie Purser, to find out about the hotel chain’s progress towards gender equality in APAC.
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New Reddit user trends reveal that consumers are eager to travel – in new and unexpected ways. And from a growing concern for environmentalism to an interest in expatriation, these travel trends present valuable possibilities for...
With two equally illustrious C-suite careers behind them, a chance meeting between Amanda Hill and Nicole Vollebregt led them both to form We Are On Purpose – an agency and collective that helps brands and organizations prioritize purpose.
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The AAR Group recently released a report highlighting the British advertising agencies that had secured the most new business and their pitch-win conversion rates. The Drum caught up with some of the top agencies featured on the secrets of their...
DoubleVerify and Comscore plan to launch a joint offering that enables advertisers to gain a more accurate view of campaign performance across platforms, while also ensuring their ads are protected against invalid traffic and placed in brand-safe...
The Drum catches up with Sega Cheng, chief executive officer and co-founder of Ikala and a spokesperson from FamilyMart, to find out how the Taiwan convenience store chain has been leveraging artificial technology to create an...
The best chief creative officers in the world talks to The Drum about how the world’s best creative agency creates work that challenges brands and audiences.
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Founded in 2018, Canadian company Dapper Labs has quickly climbed the ranks of the NFT market to become both a pioneer and a leader within the industry. So how did CryptoKitties and NBA Top Shot, as well as its Flow blockchain network, rise...
The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. After revealing the agencies and creatives that topped the board, The Drum has combed through...
The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. After revealing which agencies and creatives topped the board, we finally reveal which brands...
The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. We have already looked at the industry’s most-awarded chief creative officers and...
The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. In this installment, we find out which copywriters top the rankings.
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As we reveal which creatives – from chief creative officers to copywriters – produced the best work in the world in our World Creative Rankings, outgoing AMV BBDO creative chief Alex Grieve shares his secrets on managing great ideas,...
