As Stagwell reveals its financial performance for the first six months of the year, chairman and founder Mark Penn is optimistic about its prospects amid a shaky economy.
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Healthcare client spending has increased massively since the beginning of the pandemic. Will their newfound enthusiasm for marketing outlast a potential recession?
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Gambling-related shirt sponsorship deals have staged a small revival on the back of several deals signed by English rugby and cricket teams, according to new research published by Caytoo.
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Japanese network Hakuhodo has acquired Kingdom Digital, a Malaysian creative agency based in Kuala Lumpur. The takeover, for an undisclosed fee, will boost Hakohodu’s creative offering in Malaysia and the wider Asia Pacific region.
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Dentsu is one of the top agencies in Jakarta, but its lead in Indonesia is far from guaranteed. We catch up with CEO Prakash Kamdar to hear his plan for remaining competitive.
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Google Chrome yesterday announced it will delay third-party cookie deprecation until 2024. It’s the second time that the tech giant has extended its timeline for eliminating the tracking technology.
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Japanese brand Asics has long been campaigning for a ‘sound mind in a sound body.’ Here is how it is evolving its mindfulness message for the South East Asian market.
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Tremor International – the video, data and connected TV (CTV) adtech platform – is to bolster its capabilities and expand its international footprint with the $239m acquisition of Amobee.
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Outdoor apparel brand Napapijri has appointed John Doe to lead its comms account in the UK. The client, joined with its new agency, tells The Drum how a stronger influencer strategy can put the brand on the map.
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Ahead of The Drum Awards for Agency Business later this year, we caught up with Rocketmill, which won the Independent Agency of the Year (50-149 employees) in 2021.
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The brand’s US and Canada director Javier Leyva talks social media buzz, the unique appeal of its products in an increasingly crowded category and the brand’s goals for continuous growth.
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Crests and badges are key tools in a sporting brand’s arsenal. Considered sacrosanct by supporters, however, substituting these storied stamps for updated designs is an emotionally charged challenge. As part of The Drum&rsquo...
