In this feature article, Graham Freeman at Five By Five argues that social media, far less being just a marketing tool, is about the way companies should be communicating across every part of their business. He explains brand tool kits should be...
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The guys at Bloom Media give us an insight into the more problematic side of social media. Who can you really trust in social media? And how do you avoid the bullshit?
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Warburtons marketing boss Richard Hayes talks to The Drum about why, despite penny-pinching times, emotion plays a part in bread staying at the top of most grocery lists.
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In this feature article, The Drum speaks to a cross-section of agencies in the North East to establish the face of the creative sector there and find out why the creative industries in the area are flourishing.
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Legislation set to hit the UK could see individuals put away for up to ten years if they are found guilty of offering what could be described in anyway as a ‘bribe’. In an industry that has long operated on a system of discounts, deals and...
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In this feature article, Kevin Cochrane, CMO at Day Software, details the marketing potential of the iPad, and also what the iPad means for the future of the publishing industry.
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In this exclusive interview, The Drum speaks to Slazenger Heritage about its launch.
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The Drum travelled to Claremont in the south of France to meet Michelin’s head of brand Claire Dorland-Clauzel, the first woman to sit on the famous tyre brand’s board. While the famous Bibendum character is quite obviously at the heart of the...
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It was once a place of untapped power and hidden knowledge. Yet, despite having conquered this...
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SEO and PPC consulting and technology firm Greenlight has produced an indepth analysis into the...
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The retention of customers and the creation of customer loyalty is a huge driver of profits. If an organisation were able to increase customer retention by just 1%, such an improvement would have a significant impact on profitability.
...
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Look. It’s not a new debate, but it is one that is not going away. In the last decade alone, and through the real boom of the internet, the print industry has been hit. Hard. Mergers, investment, take-overs, undercutting, raised service...
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Tom Foulkes lists all the reasons that free pitches are the worst possible answer for client and agency but sees a chink of light with the advent of the Recommended Agency Register
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The ability to persuade visitors to commit to an online purchase relies on many factors on your website - but often the subtle qualities of good usability are overlooked. In the article Stephen Hunter spells out what these qualities are
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This is stuff a good marketer really needs to be aware of: people living in council or social housing have a predilection towards TV programmes reflecting traditional communities - soap operas in particular. Their private housing counterparts,...
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In this fascinating feature, Yomego sets out a social media strategy. "The fear of criticism has to be overcome and all feedback embraced. The same negative sentiments will be expressed regardless, so it is always best to have this happen in a...
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Richard Hayes, marketing director spells out the central truth at the heart of Warburtons: "People really care about the quality of the bread they eat. It is at the heart of their home and they are buying and eating the stuff everyday.They don't...
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Over the years the aims and objectives have become more definite and the types of people involved – like the creative industries themselves – have grown and changed. People and companies from various disciplines are now involved &ndash...
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