Strategic communications agency Clock Creative was commissioned by Fostering Solutions to deliver an advertising strategy to attract more potential foster carers.
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Brand communications company 1000heads was appointed by SKINS to deliver a social media strategy that would propel UK awareness of their brand. This case study reports on how 1000heads developed a ‘word-of-mouth’ social media strategy to garner...
The launch of Virgin Media Business was signalled by a campaign intended to herald a shake-up of the business telecoms market and create a platform for the organisation to enter a new phase of growth. The campaign needed to convey how the Virgin...
Radiator PR was tasked with creating a PR strategy to promote Relentless Energy Drink’s ‘Lives of the Artists: Follow Me Down’ film project. This case study outlines the 12-month campaign, from implementation to results. The campaign involved an...
Fifth Ring Integrated Corporate Communications is a fully integrated, corporate communications company with an international reputation as an energy industry expert. Founded in Aberdeen in 1991, it prides itself on providing solutions to a wide...
With competition on the ground becoming fiercer, and agencies battling it out, what is the best way to win a pitch? Pitch consultants Corporate Persuasion and business growth company take a look at the essential tools for winning the pitch war.
The term social media seems to be taking on its original meaning as the direct sales strategy pioneered by the likes of Tupperware makes a comeback. The Drum caught up with new pudding brand DeviliSsh using the sales model in the hope of getting...
Seek and ye shall find… The web of intrigue spans many lifetimes of work and stories. And The Drum seeks the best bits out so you don’t have to. If you have a favourite blog you wish to share, email thomas@carnyx.com.
With consumers cutting back on impulse purchasing, the games market suffered a tough time in 2009. But with a glut of big name releases ready for a seasonal launch – and a growing trend towards digital distribution – it is make-or-break time. But...
With the advent of social media and digital marketing, are we now witnessing the death of traditional advertising? In this feature article The Drum speaks to agencies to find out what they think about the idea that traditional, above-the-line...
This feature article presents the results of research undertaken by Gartner, which highlights that the majority of companies have no defined procedures have no defined procedures for handling social media in crisis situations.
"I am glad Yorkshire Forward is going and after everything I have read on the web, so is everyone else. I do not remember anyone ever asking me if I wanted to spend my hard earned taxes on yacht races or marketing Leeds. I am not Conservative but...
In this article The Drum looks at the closure of Pravda, one of Manchester's leading advertising agencies: why did it close its doors? And what about those who lie in the wake of the failed business?
