British indie agency VCCP is overhauling its customer experience arm, VCCP CX, and hoping to grow its stature in the market under its new guise as Bernadette. Scott Ewings, its chief exec, takes us inside the revamped business and shares his...
Consumer electronics brand Lenovo has appointed two paid media agencies of record. As part of The Drum’s Digital Advertising Deep Dive, we catch up with its European chief marketing officer and new agency partners to find out...
Despite two years of agencies reckoning with toxic working culture through the pandemic, recent data published by Nabs, a wellbeing charity for the advertising and media industry, points to a worsening crisis of poor mental health among workers...
Google’s parent company Alphabet filed its first-quarter earnings today. Results were mixed; while revenues fell closely in line with analysts’ estimates, the company missed the mark on profitability.
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China’s major advertising hub, Shanghai, has been in lockdown since March, causing shortages of household essentials and leaving families separated. With much of the industry’s workforce now confined to...
Luis Miguel Messianu has spent much of his career working on the McDonald’s brand. In fact, he’s so familiar that bosses tried to woo him to a CMO role. Instead, he’s joined DDB Worldwide as global chief creative officer for the...
As part of The Drum’s Digital Advertising Deep Dive, we catch up with Joshua Campanella, programmatic lead at The South China Morning Post, to get an update on the publisher’s decision to leave the open programmatic...
Analysis of market data suggests holding companies Publicis, IPG and Omnicom have pulled in significantly more new business in recent months than rivals WPP and Dentsu. What’s behind the run of form?
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Following Singapore-based Shopee’s recent decision to shut its India operations after less than six months there, The Drum asked some senior marketers to help unravel the nuances of this sudden development and explain what it means for other...
Smoothie King strayed from its health-conscious origins and gained a reputation for sugary drinks packed with artificial colors and flavors. But that era is dead, according to chief marketing officer Rebecca Miller. The brand is investing big in...
The news last week that Ogilvy UK is to stop working with influencers who edit their faces or bodies in brand campaigns has sparked much debate in Europe. In the Asia Pacific region, where filters and editing apps have become deeply...
From deciphering all the jargon to bringing staff with you on the journey, here’s what you need to know about the process of a management buyout, from those who have already gone through it.
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Retail and commerce are undergoing a massive sea change, as consumer behavior shifts and new technologies come to the fore. The Drum quizzes Allan Thygesen, who heads up Google's $100bn-plus advertising business in the Americas and across...
The streaming wars are heating up. Netflix’s dominance looks to be fading and everything from OTT apps to national broadcasters are playing for keeps. The Drum has identified accessibility, addressability and affordability as three vital...
The Drum speaks to Tom Wan, the president of experience at Ogilvy China to find out how the agency is building an experience offering for its clients and how it is leveraging the metaverse.
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More agencies are offering their workers unlimited paid time off in an attempt to recruit new talent and protect staff from exhaustion and burnout. How does it work?
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