The Drum speaks to a cross-section of agencies north of the border to find out their views on Scotland's creative landscape.Steve Mills, managing director, Redhouse Lane Communications
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The Drum speaks to a cross-section of agencies north of the border to find out their views on Scotland's creative landscapeIan Ord, Business Development Director, Fifth Ring
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This feature article looks at the international struggle to assert state authority over digital communications, from Research in Motion allowing the Indian government to access its encrypted email and text message services, to Google suggesting...
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Newmarket-based premium sausage company Powters was renowned for its traditional ingredients and had a loyal following, predominantly in East Anglia. Aspiring to expand relevance, listings and sales nationally, Powters still wanted to retain the...
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PR and marketing communications agency Partners PR was appointed by RHS (Royal Horticultural Society) Garden Harlow Carr to devise a PR strategy that would achieve two aims: a) attract more visitors to the Garden during the notoriously quiet month...
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This case study outlines the customer loyalty strategy put into place by MORE TH>N to increase brand loyalty within the customer base and ultimately increase customer retention. MORE TH>N had already launched the MORE 4ME website in 2007, and...
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From consumers to marketing directors, mobile is the word on everyone’s lips at the moment. And it’s not difficult to see why - it’s estimated that by 2014, mobile devices will have overtaken PCs. Mobile devices are not only more portable – they...
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Is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?
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Is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?
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Is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?
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Read more
Is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?
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Read more
Is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?
...
Read more
Is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?
...
Read more
Is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?
...
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In this feature on social media in football, Steak Digital's Peter Wood looks at how well...
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London Gatwick Airport needed to stand out from its competing airports during the peak summer holiday season. It wanted to highlight its retail offering, its fashion credentials and drive airside sales. Brand experience agency Brando was tasked...
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Casino operator Genting UK wanted to build on their already successful and innovative CRM and data strategy. They have further enhanced their strategy over the past year, by measuring Net Promoter Scores against individual customer records and...
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Manchester is already regarded as one of the creative hot spots of the UK. But this reputation is growing – fast. And with the MediaCityUK development in Salford now almost fully operational, the creative kudos of the area is only set to...
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