The latest Dutch agency to cross the North Sea, Publicis-owned Boomerang is cementing its presence in London this year as the holding company looks beyond Britain to build up its social expertise.
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Interpublic Group plans to build up its healthcare ‘accelerator’ business in Europe this year. Executives at the nascent division explain how they plan to cross the Atlantic.
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Princes picked Lucky Generals to handle its seafood brand account at the end of 2022. How does the agency plan on helping the firm market through the recession?
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From disengaged stakeholders to patronizing board members, the ad industry execs in charge of controlling their companies’ environmental impact can often have their work cut out for them. We find out how it’s not always easy being...
As part of The Drum's Deep Dive into all things out-of-home, industry leaders and activists weigh in on the sustainable capabilities of the medium.
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A class-action suit claims that Yuga Labs – creator of the famed Bored Ape Yacht Club NFT series – used celebrity promoters to dupe “unsuspecting investors.” Legal experts break down the prospects of the case and how...
As the British agency looks to scale up in the US, Adam Hasemeyer believes there’s enough demand for digital transformation to see the group through economic decline.
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Agency executives are having a change of heart when it comes to helping promote cryptocurrencies, getting stricter with payment terms and even walking away altogether.
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